Products/Features Inside PebblePost’s Engine Upgrade: 4x KPI Gains and 42x iROAS Read about the game-changing enhancements to our Performance Marketing Engine. by Amit Nigam May 20. 2025
Acquisition Lookalikes Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting Discover how top brands identify and engage high-value prospects who look and act like their best customers. by Katie Schaedel March 26. 2025
Best Practices Measurement How Data Accuracy Impacts Marketing Performance When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said… by Allison Borrow October 30. 2024
Products/Features New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost… by Allison Borrow October 15. 2024
Industry How to have a first-rate time in the Second City during Shoptalk Fall For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in… by Allison Borrow September 10, 2024
Industry The claims about diminished signals are real Shared first-party data can help you overcome that loss. It’s been over a month since Google announced… by Allison Borrow September 03, 2024
Acquisition How an Offline Channel Can Get Lookalikes that Elevate Your Brand’s Marketing Performance There’s been quite a buzz around lookalikes–no, not the celebrity doppelgangers used by a high-end designer in a… by Allison Borrow August 26, 2024
How Marketers Can Make the Most of New Movers Season 2024 It’s the height of New Movers’ Season–that time of year when neighborhood streets seem clogged with moving vans,… by Allison Borrow August 19, 2024
Industry The cookie is no longer crumbling—but third-party data is still inaccurate and inefficient July 22, 2024—the announcement heard ‘round the world. Four-and-a-half years after announcing its plans to… by Allison Borrow August 13, 2024
PebblePost Say Hello to Amit Nigam, PebblePost’s New Head of Product PebblePost, the creator and leader in Programmatic Direct Mail (PDM), has been looking at ways to make the power… by Allison Borrow August 07, 2024