Performance marketing is no longer just about crafting the perfect message or choosing the best channel. It’s about scale—your ability to efficiently grow your programs, reach more high-intent customers, and drive measurable business outcomes.
To scale effectively, you need to start with the foundation of accurate identity resolution. If your performance marketing technology partner can’t precisely identify your website visitors, they can’t engage them meaningfully, let alone optimize your marketing strategy.
The right partner will enable you to tie most site visitors to addressable households and create hyper-targeted performance marketing campaigns for each stage of the funnel that generate incremental revenue.
When vetting partners, look for:
- High identity match rate (shoot for 75%+)
- Use of first-party identity, intent, and transaction data
- Closed-loop, incremental measurement
- Continuous audience and campaign optimization
- A team of experts to support every step of the way
Why Identity Resolution is Key to Scaling Performance Marketing
Not all performance marketing technology partners that activate campaigns against your website traffic do identity resolution well. Here are three reasons to prioritize a high match rate.
1. Unlock Audience Expansion
If most of your website visitors can’t be matched to a known household or addressable identity, you’re leaving scale on the table. A low match rate means missing valuable opportunities to reach and convert potential customers.
With a high match rate, you can identify and engage previously anonymous site visitors, transforming untapped traffic into new revenue streams.
2. Reduce Waste and Maximize ROI
Every dollar counts in performance marketing. When identity resolution is off, you waste media spend on the wrong audiences—or miss the right ones altogether.
Accurate identity resolution allows you to deliver timely, personalized messages to the people most likely to convert, eliminating redundancy and making your budget work harder.
3. Improve Attribution and Drive Smarter Optimization
Scaling without visibility is like flying blind. Without accurate identity resolution, it’s nearly impossible to confidently link conversions back to the campaigns and channels that drove them.
A high match rate lets you:
- Attribute outcomes with confidence
- Build closed-loop measurement systems
- Generate cleaner insights that power continuous optimization
How PebblePost’s 80% Match Rate Drives Unparalleled Performance
See how our Performance Marketing Engine drives better targeting, attribution, and scale for leading retail and commerce brands, starting with a 4x higher match rate than competitors.
Match More, Scale Faster
With a market-leading 80% match rate, PebblePost helps you segment audiences more effectively, target more precisely, and measure performance more accurately. You gain a deeper, more actionable understanding of your audience, powering smarter marketing investments, more relevant messaging, and better outcomes across the funnel.
Identity Resolution That Grows With You
We connect identifiers across online and offline touchpoints, giving you a unified view of 140M+ addressable U.S. households. That means you can find your best customers and engage them wherever they are in their journey.
Precision Across the Funnel
Whether you’re reaching a new prospect, re-engaging a lapsed customer, or activating a high-value VIP, our Performance Marketing Engine enables you to tailor your messaging and maximize your marketing investments based on real-time intent and lifecycle stage.
Want to Scale Smarter?
Talk to an expert to discover how PebblePost’s Performance Marketing Engine and 80% identity match rate can help you unlock new audiences and drive higher ROI.
