The gift of inspiration for the best
Black Friday/Cyber Monday ever!

Here’s everything you need to know to drive stronger performance during Holiday Shopping Season 2024 with PebblePost Programmatic Direct Mail

PebblePost’s Programmatic Direct Mail (PDM) is the channel you need to add to your Black Friday/Cyber Monday omnichannel marketing efforts. It’s like the present you find under the tree that exceeds your expectations. In the spirit of giving, PebblePost offers you these tools and resources to make this Holiday Shopping Season feel like It’s the most wonderful time of the year.

holiday postcards cascading down

Performance tips for a holly, jolly Holiday Shopping Campaign

PDM can deliver above-average Black Friday/Cyber Monday campaign performance with specific tactics and optimizations. This PebblePost tip sheet shares when to launch your campaigns, how long they should run, retailer-specific segment performance, and recommendations for optimizing spending, diversifying across PDM products, and measuring key KPIs.

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image of a one sheet for black friday/ cyber monday tips

Postcard best practices for a Grinch-free Black Friday/Cyber Monday

Not all holiday shopping creative is “merry and bright.” To avoid feeling like there’s a lump of coal in your campaign, PebblePost offers you a collection of our favorite PDM postcards from past Black Friday/Cyber Monday efforts. You’ll see what works best to reach a wide range of shoppers, even everyone down in Whoville.

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image of a one sheet for retail marketing tips on holiday season

PDM takes your Black Friday/Cyber Monday campaign over the river and through the woods with ease

To make the most of your marketing dollars with PDM, check out our infographic, which includes actual aggregated performance data from past Black Friday/Cyber Monday campaigns our advertising clients ran. You’ll learn the timeline for launching and optimizing your campaigns and why diversifying across retargeting and lookalike tactics can drive better results.

READ THE INFOGRAPHIC
infographic screenshot of a checklist for marketings ahead of black friday cyber monday sales

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