Insights and Bites in Columbus
How Leading Digital Marketers are Adopting Offline Strategies to Engage Decision-Ready Consumers
Lunch with us at Lindeys!
Tuesday, June 25, 2024
12:00-1:30 pm
RSVP Today (spots limited)
Over Lunch Learn How Leading Digital Marketers are Adopting Offline Strategies to Engage Decision-Ready Consumers
Join PebblePost for an exclusive lunch-and-learn series, Insights and Bites. We will explore how to effectively navigate this dual landscape with hybrid performance marketing channels like Programmatic Direct Mail and CTV and see how our Brand Partners have successfully utilized an omnichannel marketing approach to reach their marketing goals in today’s consumer environment.
We’ll uncover:
• Why an “omnichannel” strategy today can’t just mean “omnidigital” and how the marketers who are ahead are those who take advantage of “innovative formats” that blend digital and physical.
• Ways to overcome struggles such as connecting online and offline intent signals to reach consumers in the moments that matter.
• What’s all the buzz about incrementality, and why so many marketers are leaning into it as their North Star performance metric.
Speaker
Jillian Segall
Senior Director Brand Partnerships, PebblePost
Greetings, Columbus!
Details
Tuesday, June 25, 2024
12:00-1:30 pm
Lindey’s, German Village
169 E. Beck St.
Columbus, Ohio 43206
Parking & Transportation
• Street parking available
• Grange Garage Parking (Propark) 600 S Front St, Columbus, OH 43215
Questions?
Contact event coordinator at jessica@pebblepost.com
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