The 5
Biggest CTV Advertising Myths, Busted
While 88% of U.S. households own a CTV device, many marketers still doubt whether CTV truly is a performance channel. This ebook dismantles five of the biggest misconceptions about CTV advertising, so you can unlock its full potential, eliminate wasted spend, and drive stronger returns.
CTV is the fastest-growing advertising channel, and yet persistent myths about its effectiveness, measurability, and place in the media mix have slowed adoption among performance-driven marketing teams.
In this ebook, we set the record straight on CTV’s capabilities and how leading brands use the channel to engage high-intent audiences, maximize incremental revenue, and prove marketing impact.
In this ebook, you will learn:
The truth behind the biggest misconceptions about CTV advertising
Why precision targeting and closed-loop measurement are key to driving real results
How a luxury jewelry brand achieved 24x incremental ROAS with Performance CTV
Where to start if you want to drive incremental outcomes on screen
Marketers are pressured to drive real, incremental revenue across more channels, with greater precision and less waste. But many brands have been burned by flashy CTV demos, black-box measurement, and vague attribution claims. We’re here to change that.”
