PebblePost Enhances Its Industry-Leading Performance Marketing Engine to Deliver Unmatched Scale, Precision, and iROAS Learn More
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Performance CTV
That Actually Performs

Drive incremental outcomes with a Performance CTV solution fueled by $100B+ in transaction data.
Unlock Real Results

Incremental ROAS, on average

Average lift in conversion rate

In online and offline transactions powering campaigns

Market-leading identity match rate

After achieving outstanding results with PebblePost’s Programmatic Direct Mail, Blue Nile expanded our partnership to test their CTV offering. In a head-to-head internal incrementality test, PebblePost’s CTV solution delivered the highest incremental ROAS among our channels, proving its effectiveness in driving meaningful customer engagement and conversions. We’re excited to continue leveraging PebblePost’s innovative approach to connect with our audience in impactful ways.”

megan-birch
Megan Sturdivant Senior Director of Marketing, Blue Nile
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Scale

Reach nearly all U.S. streaming households to drive measurable outcomes at every stage of the funnel.

Precision

Engage high-value consumers based on aggregated identity, intent, and transaction data, not proxies like clicks or views.

Performance

Measure what matters—incremental revenue and ROAS—to prove marketing impact and double down on what works.

CTV Built for Outcomes,
 Not Just Awareness

PebblePost’s Performance CTV product is built for
outcomes that matter: incremental revenue, conversion lift, and iROAS. Powered by $100B+ in transaction data, our Performance Marketing Engine enables brands to:

 

  • Accurately target high-intent consumers across nearly all U.S. streaming households
  • Drive measurable, incremental business outcomes
    on screen
  • Close the loop between ad exposure and verified
    in-store and online purchases

 

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CTV

What Makes PebblePost’s Performance CTV Different?

CTV is a $33B, high-growth market full of noise. See how we cut through the chaos with precision targeting powered by a one-of-a-kind data asset to deliver unparalleled incremental performance on screen.

Scalable Identity Resolution

Our Performance Marketing Engine aggregates billions of first-party identity, intent, and transaction signals across hundreds of leading brands to ensure your CTV campaigns reach the right people at the right time.

  • Engage real people with dynamic household profiles built from high-accuracy identifiers like email, postal address, and phone number
  • Reduce waste by targeting high-intent consumers based on online and offline behavior
  • Confidently attribute CTV outcomes—in store and online—and optimize in real time
Identity Resolution

Granular Targeting Fueled by
Real Transactions

Performance CTV is fueled by verified transaction data, not vanity metrics like clicks or views. Our AI-driven models re-score households daily, ensuring better targeting and higher conversion rates across the funnel.

  • Build effective models that reflect real-time purchase behaviors, not just what they browse
  • Uncover cross-brand purchase insights to improve targeting and grow high-performing audiences
  • Know which campaigns and segments drive sales, and how to maximize ROI
Transaction

Verified Incrementality
You Can Trust

We tie CTV ad exposure directly to online and in-store purchases using deterministic identity resolution so you can isolate lift, double down on what drives growth, and defend every marketing dollar with zero guesswork.

  • Measure true incremental revenue with statistically significant holdout groups on every campaign
  • Prove impact with full transparency, holdout groups, and closed-loop attribution
  • Validate results through third-party measurement providers
Incrementality

CTV Pros Committed to Your Success

Our CTV experts partner closely to integrate Performance CTV into your always-on strategy and ensure every campaign drives measurable outcomes.

  • Collaborate with a dedicated team that understands your goals and tailors every campaign for maximum impact
  • We handle everything from data onboarding to campaign management, so you don’t have to
  • Receive clear, expert-delivered insights and analysis to help you understand performance and communicate results to stakeholders
CTV Partners

With PebblePost’s Performance CTV, we can identify and target a high-intent audience more effectively than we could with other CTV partners. We’ve seen a significant lift in conversions, and the closed-loop measurement has given us clear, verifiable proof of performance. PebblePost has delivered stronger incremental ROAS and more meaningful sales impact than our existing CTV campaigns.”

Sarah Montgomery
Sarah Montgomery Director of Growth, Rebag
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Want Better Scale, Precision, and Performance?

Discover how Performance CTV can help your team drive incremental outcomes on screen.

Unlock Real Results