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CHOMPS, a small, family-owned business based out of Chicago, offers healthy, protein-packed snack alternatives. Founded with a goal to make healthier eating more accessible, CHOMPS produces simple snacks with the highest quality, sustainably sourced proteins with no hidden, harmful ingredients. Popular shelf-stable meat snacks include beef, venison, and free-range turkey. Like many DTC brands, CHOMPS has expanded into retail locations but ultimately relies on digital channels to drive volume for its e-Commerce business. Categorized as a Whole 30 approved and Keto-friendly snack, CHOMPS’s target audience consists of adults aged 25–44.

2.49x
ROAS
We find that once people try the product then they do come back and purchase. PebblePost has been instrumental in driving trials that then convert well into customers.
Dan Park
Digital Marketing Manager

OBJECTIVE

CHOMPS ran its first retargeting campaign with PebblePost in Q4 2019 in order to drive brand awareness and increase trial sign-ups.

STRATEGY

Similar to many food-focused DTC brands, CHOMPS focuses on driving acquisition of new customers through trials. To help the brand achieve its acquisition goal, PebblePost leveraged its PDM platform to identify and mail those consumers who had expressed an interest in the brand by previously visiting its website. 

By working with PebblePost, CHOMPS was able to reach this audience at home with a high-quality piece of digitally printed mail. The creative featured a promotion to incentivize the prospect to trial the snack.


RESULTS

At the end of the campaign, CHOMPS was thrilled to achieve a 2.49X return on ad spend (ROAS) and a $15 CPA which beat their campaign goals. 

PebblePost’s excellent client service and willingness to go the extra mile coupled with its ability to confidently measure incrementality throughout the campaign, provided the CHOMPS team with the confidence to continue to invest in Programmatic Direct Mail®. 


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