Parachute, a home essentials brand, offers premium bedding and bath basics designed for maximum comfort. Parachute is committed to creating a better customer experience in the home, from both a product and marketing perspective. With a sole focus on prospecting and a long-time partner, Parachute was eager to leverage Lookalikes, the latest product in the Programmatic Direct Mail® platform, to target pure prospects. The brand has worked with PebblePost since 2016, and saw excellent results when they used Retargeting through the PDM platform, so they were eager to try our new product offering.
Parachute wanted to acquire new customers and drive incremental lift.
To help Parachute achieve its goal of acquiring new customers, PebblePost qualiﬁed and mailed new prospects. This audience had not yet interacted with the brand but were determined to be the most likely to convert, based on their existing customer file and PebblePost’s advanced modeling and proprietary graph.
Leveraging the PDM platform, Parachute was able to reach their new audience with a piece of high-quality mail that arrived at the prospect’s home. Creative showcased popular product imagery alongside an offer to incentivize a customer’s purchase. The campaign’s main objective was to drive both efﬁcient and incremental return on investment.
At the end of the campaign, Parachute was happy to see a 34% lift in conversion rate against the hold out control group.
PebblePost’s ability to conﬁdently measure incrementality throughout the campaign provided the team the conﬁdence to continue investing in PebblePost and the PDM platform in subsequent campaigns.