PebblePost has been a great addition to our digital marketing strategy. This new channel allows us to effectively interact and re-engage with online prospects, creating a tactile extension of our brand in cities without a physical store presence.
Parachute, a home essentials brand, offers premium bedding and bath basics designed for maximum comfort. Parachute is committed to creating a better customer experience in the home, from both a product and marketing perspective. With a sole focus on prospecting and a long-time partner, Parachute was eager to leverage Lookalikes, the latest product in the Programmatic Direct Mail® platform, to target pure prospects. The brand has worked with PebblePost since 2016, and saw excellent results when they used Retargeting through the PDM platform, so they were eager to try our new product offering.
Objective
Parachute wanted to acquire new customers and drive incremental lift.
Strategy
To help Parachute achieve its goal of acquiring new customers, PebblePost qualified and mailed new prospects. This audience had not yet interacted with the brand but were determined to be the most likely to convert, based on their existing customer file and PebblePost’s advanced modeling and proprietary graph.
Leveraging the PDM platform, Parachute was able to reach their new audience with a piece of high-quality mail that arrived at the prospect’s home. Creative showcased popular product imagery alongside an offer to incentivize a customer’s purchase. The campaign’s main objective was to drive both efficient and incremental return on investment.
Results
At the end of the campaign, Parachute was happy to see a 34% lift in conversion rate against the hold out control group.
PebblePost’s ability to confidently measure incrementality throughout the campaign provided the team the confidence to continue investing in PebblePost and the PDM platform in subsequent campaigns.