Exciting news! We’ve upgraded PebblePost’s Performance Marketing Engine—and it’s a total game-changer.
The latest enhancements represent a fundamental leap forward in how performance marketing can and should work.
And leading commerce brands are already seeing a significant impact. On average:
- 84% of brands are outperforming their KPIs by 4x
- 8.5x incremental ROAS for acquisition
- 42x incremental ROAS for retention
Here’s what’s new—and why it matters.
Transaction-Powered ID Resolution and Audience Targeting
As traditional online intent signals dwindle, transactions have become the most definitive signal of consumer intent. Unlike browsing behavior, transactions reveal what people actually buy across channels and devices, online and offline.
While PebblePost has always used transaction data—the most recent, accurate, and predictive data source available—to measure performance and optimize programs, we now use it to fuel identity resolution and audience targeting.
Powered by $100B+ in annual online and offline transactions and billions of intent signals from hundreds of leading brands, our enhanced Engine helps marketers reach and convert high-value consumers across nearly 100% of U.S. addressable households, not just those ready to buy.
Identity Resolution That Scales
Whereas most marketing platforms struggle to connect anonymous web traffic to actual households, our Engine now resolves identities using a wide range of high-confidence identifiers—email, postal address, phone number—tied together through real transaction data.
With an 80% identity match rate (4x higher than competitors), brands can:
- Accurately segment and target high-value consumers at scale
- Reach 140M+ addressable U.S. households
- Measure incremental outcomes with far greater precision
Michelle Evans, Marketing Consultant for Jewelry Television (JTV), put it best:
“PebblePost has been a game-changer in helping us retarget high-intent site visitors we can’t reach through other channels. Additionally, their address matching and deduplication make it easier to engage consumers with greater precision and efficiency. We’ve seen record-breaking ROAS and conversion rates using PebblePost’s Performance Marketing Engine.”
Smarter Audience Targeting and Optimization
With the infusion of first-party transaction data, our AI-driven audience models now generate 20% higher campaign performance, on average, compared to audiences modeled on third-party data.
That means brands can:
- Engage consumers with the highest likelihood of converting, at the optimal moment
- Minimize wasted spend on “spray and pray”-style marketing tactics
- Optimize continuously through performance feedback loops
It’s not about increasing ad volume—it’s about sending the right message to the right person at the right time, at scale.
Closed-Loop Measurement With Real Outcomes
Our Engine closes the loop between exposure and conversion, tying every marketing dollar spent to actual sales outcomes—online and offline. This isn’t click-through-rate reporting. This is real-world, revenue-based attribution, including:
- Incremental revenue impact
- Campaign-specific ROAS
- Full-funnel performance insights
In fact, in 2024 alone, we helped leading brands generate $1.5 billion in incremental revenue through smarter, measurable performance marketing.
Ready to Unlock Exceptional Performance?
Our industry-leading Performance Marketing Engine provides a privacy-forward path to measurable growth for retail and commerce brands—powered by real purchases, not just clicks or impressions.
Whether you’re focused on acquisition, retention, or full-funnel impact, we’ve got the scale, precision, and performance you’ve been waiting for.
Contact our team to learn how your brand can turn data into measurable outcomes.
