As CFOs Scrutinize CTV Spend, Incrementality Emerges as a Differentiator
PebblePost CRO Will Harrington argues in Digiday that CTV has a trust problem rooted in measurement, and how to fix it.
Recent Articles
MarTech Interview with Lewis Gersh, CEO, PebblePost
The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its…
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually…
Does direct mail or email deliver greater results for retailers?
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People on the move including Google, American Express, Vice, Uber, and more
PebblePost appoints two new executives.
People on the Move Jacob Ross
Jacob will be responsible for accelerating PebblePost's growth even further, and to prepare the company for the…
