For every story about CTV’s rapid adoption, there’s a cloud of confusion about how the channel fits into a performance-driven marketing strategy.
Misconceptions about CTV’s measurability, effectiveness, and role in the modern media mix are steering many advertisers wrong, leading to wasted spending and campaigns that don’t perform as well as they could.
That’s why we created our new ebook, The 5 Biggest CTV Advertising Myths, Busted: to help marketers separate fact from fiction and unlock the full potential of CTV.
A Sneak Peek at the Myths
We won’t spoil all the details, but here’s a glimpse at a few of the CTV myths holding advertisers back:
Myth #1: “CTV is strictly for brand awareness.”
For years, CTV has been viewed as a top-of-funnel only channel, but performance marketers are starting to prove otherwise.
Myth #2: “CTV is nearly impossible to measure.”
Attribution in CTV is notoriously tricky, but new approaches and technologies make it easier to tie ad exposure to real-world purchases.
In our guide, we break down why these (and three other) common assumptions fall flat—and what leading marketers are doing instead to drive measurable outcomes on the biggest screen in the home.
Why This Matters Now
With budgets under tremendous pressure, marketers can’t afford to let outdated thinking prevent them from tapping into one of the most effective growth channels available today.
CTV isn’t just the future of television—it’s becoming the future of performance marketing.
Download our ebook, The 5 Biggest CTV Advertising Myths, Busted, to uncover the truth behind the common misconceptions holding marketers back. Plus, see how PebblePost’s Performance CTV helps brands connect ad dollars to outcomes with clarity and confidence.
Ready to turn CTV into a true performance channel? Book a 15-minute strategy session with our CTV experts to discover how we can help your brand drive incremental outcomes at scale.
