Best Practices Direct Mail Holiday Direct Mail Best Practices for Retail in 2026 Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective… by Melissa Racklin September 15. 2026
Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Amit Nigam September 29. 2025
CTV Measurement CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why. by Hannah Spence June 18. 2026
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
CTV Products/Features PebblePost Launches Performance CTV in Major Product Suite Expansion Discover how our new Performance CTV product solves CTV’s biggest challenges with precision targeting—powered by… by Amit Nigam July 15, 2025
Acquisition Strategy What COS Gets Right About Acquisition And What Marketers Can Learn From It How a culture of testing and performance-first thinking is helping the global fashion brand drive measurable… by Jacob Ross July 11, 2025
Acquisition Retention Win the Back-to-School Season by Targeting Super Shoppers Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive… by Katie Schaedel June 26, 2025
Measurement The Marketer’s Guide to Accurate Measurement and Incremental Impact Measurement challenges cost performance marketers time, money, and growth. Discover how to measure what matters… by Hannah Spence June 18, 2025
Acquisition How to Engage Customers Before and After They Move Learn how to identify and reach high-intent customers before and after they move to drive performance and brand loyalty. by Katie Schaedel June 16, 2025
Best Practices How Bad Data Sabotages Performance Marketing Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting… by Brittany Wolf June 12, 2025