Original Source Bob’s Blog
Manchester, CT – January 16, 2024 – Bob’s Discount Furniture, one of the fastest growing omnichannel furniture retailers in the country, was recently recognized as a finalist in Modern Retail’s 2023 awards for “Best Use of Emerging Technology.” The Modern Retail Awards recognize the companies and campaigns modernizing retail in the digital age.
Bob’s tested PebblePost’s Optimized Audiences product to re-engage current and former customers, increase customer lifetime value, and drive incremental return on ad spend (iROAS). Bob’s provided PebblePost with a targeted list of top customers enabling PebblePost’s algorithm to identify a sizable segment of customers with a high likelihood to respond, and thus make a significant repeat purchase. PebblePost then sent Bob’s-designed direct mailers to these audiences.
The results exceeded not just Bob’s goal of delivering more than 25x incremental return, but also everyone’s expectations. Based on the success of this campaign, Bob’s continues to run customer re-engagement programs with PebblePost using this technology.
“Bob’s is continually on the lookout for new technologies to improve the shopping experience for our customers,” said David Levin, SVP of Customer Experience and Digital Transformation. “Our partnership with PebblePost has driven accretive results tied to our company’s re-engagement strategies. It’s an honor to be included as a finalist in this year’s Modern Retail Awards among other forward-thinking brands and retailers who utilize technology to better connect with customers.”
Other finalists in the “Best Use of Emerging Technology” category this year included Best Buy and Lowe’s. To view the full shortlist, click here.
About Bob’s Discount Furniture
Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the country. Keeping true to its founding principle that everyone deserves quality furniture, Bob’s provides unsurpassed value with honesty and integrity. Through all the work that happens behind the scenes, Bob’s engineers this value, offering its discount on a wide variety of stylish, quality furnishings, mattresses, and home accents. The company also offers a unique and enjoyable shopping experience, featuring cafes in each store with complimentary gourmet coffee, ice cream, cookies, and candy.
With 171 furniture stores across 24 states, the Manchester, + Connecticut-based company has become the 8th-largest U.S. furniture chain according to Furniture Today. The company is also recognized by Plant-A Research Group and Newsweek as one of America’s Greatest Workplaces, America’s Greatest Workplaces for Diversity, and America’s Greatest Workplaces for Parents and Families.
Bob’s is committed to supporting local communities through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 20 years. Additionally, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. In total, Bob’s and its Foundation donate more than $2.75 million to charities through these programs each year. For more information on Bob’s charitable programs, visit Bob’s Cares, and follow Bob’s on Twitter @MyBobs, on Facebook, and Instagram.
