With a goal of measuring incremental cost per acquisition, Bonafide Health used PDM Retargeting to identify and reach the most valuable website prospects with personalized direct mail within 2-3 days after their online activity.
Having only tested direct mail via catalogs, Lulu and Georgia sought innovative ways to reach consumers at home. They decided to incorporate Programmatic Direct Mail® Retargeting into their marketing mix because they thought it was a strong complement to their other acquisition strategies.
CHOMPS, a small, family-owned business based out of Chicago, offers healthy, protein-packed snack alternatives. CHOMPS ran its first retargeting campaign with PebblePost in Q4 2019 in order to drive brand awareness and increase trial sign-ups.
With a wide range of customers — teens learning to drive, families, baby-boomers, Gen-Xers, and vehicle owners — AAA Northeast sought out a more robust retargeting option in Q2 of 2019.
With a sole focus on prospecting and a long-time partner, Parachute was eager to leverage Lookalikes, the latest product in the Programmatic Direct Mail® platform, to target pure prospects.
Having experienced positive results from previous retargeting campaigns using Programmatic Direct Mail®, ModCloth was eager to test Lookalikes, PebblePost’s latest PDM-powered product.
Today’s consumers have more live entertainment options than ever before. With so much competition for share of wallet, marketers must find new ways to stand out from the crowd.