Challenge
Lulu and Georgia, a designer-quality furniture and home decor retailer, needed a way to reach high-intent shoppers with personalized, performance-driven marketing that could drive measurable revenue impact.
The brand wanted to re-engage website visitors, including customers and prospects, and expand reach to new audiences, without sacrificing efficiency or precision.
Solution
With an 80% identity match rate, PebblePost quickly re-engages shoppers with beautifully branded, hyper-relevant Programmatic Direct Mail (PDM) just days after they browse Lulu and Georgia’s website.
Campaign creatives are tailored by product category and audience segment—spanning prospects, customers, trade professionals, and New Movers—to maximize conversion.
“PebblePost’s Programmatic Direct Mail has become a core part of our growth strategy. It allows us to re-engage high-intent shoppers with tangible, personalized marketing that drives measurable results—delivering 22x iROAS.”
— Sierra Marcinko, Sr. Director of Marketing
Outcome
Programmatic Direct Mail has become a proven engine for profitable, scalable growth. Year over year, Lulu and Georgia has seen a 26% increase in blended iROAS and a 78.5% increase in overall incremental revenue.
Additionally, its blended CVR lift is 25% higher than Furniture and Home Decor benchmarks.
Through Retargeting, the brand achieved 22x iROAS and a 205% lift in CVR.