Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
Turn Your Lapsed Customers into Your Most Loyal Shoppers
Today’s consumers are stepping out on the brands they once loved. A survey of over 10,000 consumers found that…
4 Ways Non-Home Brands Can Tap into the New Mover Audience
Summer is around the corner, meaning it’s prime time for swimming, vacationing, relaxing, and, for some, moving…
New Reporting Suite Enhancements: Deeper, Earlier Insights into Your Marketing Programs
The deprecation of third-party cookies and dynamic shifts in consumer behavior have made it increasingly…
It’s Moving Season! How to Capitalize on New Movers with PDM
The average American will move about 11 to 12 times in their lifetime. About 25.6 million people moved in 2023,…
4 Reasons PDM is the Zero-Click Content you Never Knew you Needed
The first banner ad appeared online 30 years ago this year and generated a click-through rate of 44%. Today, the…