Best Practices 4 Direct Mail Examples to Inspire Your Father’s Day Campaign Learn best practices and see real-world examples of high-converting direct mail campaigns for Father's Day. by Katie Schaedel April 22, 2025
Acquisition Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting Discover how top brands identify and engage high-value prospects who look and act like their best customers. by Katie Schaedel March 26, 2025
Retention Turn Your Lapsed Customers into Your Most Loyal Shoppers Today’s consumers are stepping out on the brands they once loved. A survey of over 10,000 consumers found that… by Katie Schaedel July 17, 2024
Best Practices Industry Strategy 4 Ways Non-Home Brands Can Tap into the New Mover Audience Summer is around the corner, meaning it’s prime time for swimming, vacationing, relaxing, and, for some, moving… by Katie Schaedel June 05, 2024
Products/Features New Reporting Suite Enhancements: Deeper, Earlier Insights into Your Marketing Programs The deprecation of third-party cookies and dynamic shifts in consumer behavior have made it increasingly… by Katie Schaedel April 16, 2024
Direct Mail Strategy It’s Moving Season! How to Capitalize on New Movers with PDM The average American will move about 11 to 12 times in their lifetime. About 25.6 million people moved in 2023,… by Katie Schaedel April 03, 2024