CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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PebblePost Fall 2023 Product Updates
You smell that? Everywhere, we are surrounded by the scents of Fall. It’s a veritable potpourri of crisp…
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It’s fall, y’all — at least in the eyes of the consumer. Fall is days away from officially starting,…
3 Major Trends Marketers Must Prepare for in the Back Half of 2023
As we get into the last few months of 2023 (hard to believe), it’s a good time to take stock of several trends…
Your PDM Seasonal Campaign Checklist for the Most Wonderful Time of the Year
The holiday season always sneaks up quickly. It’s intense, competitive, and dynamic. And with retailers…
Everything the Modern Marketer Needs to Know about Programmatic Direct Mail
1. Introduction In the ever-evolving marketing landscape, where digital strategies dominate the conversation,…
Creative Best Practices for Gearing Up for Back to School
There is no better time than now, when back-to-school shopping lists are top of mind for both students and…
