Best Practices Direct Mail Holiday Direct Mail Best Practices for Retail in 2026 Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective… by Melissa Racklin September 15. 2026
Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Ryan Horn September 29. 2025
CTV Measurement CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why. by Hannah Ohlson June 18. 2026
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
Industry Bridging the Digital-Physical Divide: A Deep Dive into Programmatic Direct Mail Much like the title of the recent Oscar-winning film, consumers these days are “everything, everywhere all… by Allison Borrow October 04, 2023
Products/Features PebblePost Fall 2023 Product Updates You smell that? Everywhere, we are surrounded by the scents of Fall. It’s a veritable potpourri of crisp… September 27, 2023
Best Practices Pumpkin Spice and PDM: Everything You Need to Succeed in Fall It’s fall, y’all — at least in the eyes of the consumer. Fall is days away from officially starting,… by Allison Borrow September 20, 2023
Best Practices Industry 3 Major Trends Marketers Must Prepare for in the Back Half of 2023 As we get into the last few months of 2023 (hard to believe), it’s a good time to take stock of several trends… by Jacob Ross September 13, 2023
Best Practices Strategy Your PDM Seasonal Campaign Checklist for the Most Wonderful Time of the Year The holiday season always sneaks up quickly. It’s intense, competitive, and dynamic. And with retailers… by Allison Borrow September 06, 2023
Company Everything the Modern Marketer Needs to Know about Programmatic Direct Mail 1. Introduction In the ever-evolving marketing landscape, where digital strategies dominate the conversation,… August 23, 2023