Why Programmatic Direct Mail Needs to Be a Part of Your Customer Acquisition Strategy
Acquiring new customers has never been trickier. Marketers need to incorporate fresh and engaging methods…
Making the Most of Programmatic Direct Mail Across the Customer Lifecycle
Before we get into all things Programmatic Direct Mail (PDM), let’s take a walk down memory lane. I…
The Importance of Understanding Performance of Programmatic Direct Mail
In marketing, as with anything else in life, you want to make sure you frame “success” using the…
3 of the Most Common Issues in Direct Mail and How to Get Ahead of Them
Direct mail is an incredibly effective channel to meet your customer retention or acquisition goals when done…
4 Ways to Improve Your Direct Mail Marketing
Direct mail marketing continues to be a mainstay in marketing budgets and for good reason: it’s effective (when…