TechBytes with Jacob Ross, President at PebblePost
Jacob Ross partners closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s…
PebblePost Adds President’s Role, Taps Ross To Fill It
PebblePost is hiring Jacob Ross as the digital-to-direct mail platform's first-ever president to help lead the…
Tying Search To Programmatic And Direct Mail Improves Results
Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the…
MarTech Interview with Lewis Gersh, CEO, PebblePost
The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its…
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually…
Does direct mail or email deliver greater results for retailers?
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