People have framed AI as everything from a world-ending threat to a magic bullet. In marketing, the truth is simpler: AI is a powerful ally.
At PebblePost, we use AI not just to keep up with the fast-paced marketing world, but to set the pace, driving customer acquisition and retention to new heights.
To help you understand how we apply advanced AI and machine learning to run smarter, more effective marketing campaigns, we’re kicking off a new blog series written by our Data Science team.
This first post explains AI’s relationship to data and how we use it to deliver unparalleled scale, precision, and performance.
How First-Party Data Becomes Marketing Gold
First-party data is like sunlight: abundant, raw, and full of potential. But potential alone doesn’t drive results. The challenge is making it actionable.
Just as a solar panel converts sunlight into usable electricity, AI turns raw first-party data into actionable insights that power marketing campaigns. In other words, more granular audience targeting, efficient spending, and better outcomes.
Without AI, this valuable customer data would sit underutilized in your dataset.
How PebblePost Uses AI to Power Marketing Performance
At PebblePost, we use AI across our Retargeting, Lookalikes, and Optimized CRM products to automate processes, surface reporting insights, and make real-time targeting decisions based on transaction data, browsing behavior, demographic profiles, and numerous other data points.
Ultimately, it’s how we enable leading brands to engage decision-ready consumers, optimize campaigns with real-time identity, intent, and transaction signals, and drive measurable outcomes at scale.
At the heart of our Performance Marketing Engine is sophisticated machine learning, one of the most well-known AI technologies. Our algorithms continuously analyze and learn from data to make predictive decisions with minimal human intervention, so each campaign is more effective than the last.
Here’s how it works—and why it matters for marketers:
Audience Selection: Our AI-driven models analyze thousands of customer behaviors and attributes to identify who will most likely respond to your Programmatic Direct Mail or CTV campaigns.
- Campaign impact: You reach high-intent consumers, driving measurable results.
Modeling Framework: Our framework transforms raw data into actionable targeting optimized based on real-time transactions.
- Campaign impact: Targeting stays accurate, even as behavior and intent shift.
Feature Engineering: We transform raw data into more meaningful inputs to supercharge the model’s performance.
- Campaign impact: Better outcomes at scale with less wasted spend.
Learning from Success: Our models learn from successful outcomes to maximize campaign effectiveness in real time.
- Campaign impact: Every campaign builds on what’s already proven to work.
What’s Next: Unlocking Deeper Insights and Scale
AI and machine learning are already deeply embedded in how PebblePost delivers performance. Our models analyze vast amounts of first-party data to identify high-value audiences, optimize targeting, and generate measurable outcomes across CTV and direct mail.
But we’re not stopping there. By expanding into large language models (LLMs), we’re enhancing how our proprietary data is organized into industry-standard categories. This makes it even easier for marketers to target, measure, and activate audiences seamlessly across channels—while always respecting consumer privacy and consent.
What this means for your campaigns:
- Real-time insights into trending behaviors
- Actionable benchmarks to measure performance
- Fine-grained audience targeting
- Scalable custom audience creation and activation
The Power of AI in Action
Remember, data is powerful—but only when it’s activated. Just as solar panels convert raw sunlight into usable electricity, AI transforms first-party data into marketing campaigns that truly perform.
Stay tuned for the next post in this series, where we’ll continue to pull back the curtain on how advanced data science drives better outcomes for marketers.
Want to supercharge your marketing campaigns with AI? Reach out to discover how PebblePost can help you acquire more customers and build lasting loyalty.
