Ho, Ho…Holy Conversion Rates! PDM Best Practices for Black Friday/Cyber Monday
The National Retail Federation expects holiday spending to reach record levels this month and next, increasing…
4 Things to Know from our Marketer’s Guide to Programmatic Direct Mail
Direct mail has been around for hundreds of years. But it’s currently experiencing a resurgence in relevance as…
Performance and Lift Measurement for Programmatic Direct Mail
Programmatic Direct Mail (PDM) is a formidable player in the world of modern marketing, offering a unique blend…
Leveraging First-Party Data to Supercharge PDM Performance
With Programmatic Direct Mail it’s important to remember that while the final format of the message is the same…
Recent Articles
How ModCloth Used PDM® Lookalikes to Find New Prospects and Saw a 1.4x ROAS
ModCloth is an American online retailer of indie and vintage-inspired women’s clothing for the fashion-forward…
A Look Back at 2020
What a year it has been! Businesses of all types — and their marketing teams — struggled with uncertainty,…
How Lulu and Georgia Drove a 32x ROAS with PDM Retargeting
Online home decor and furniture brand Lulu and Georgia designs and curates the best and latest in interiors,…
PebblePost’s Guide to Programmatic Direct Mail
In today’s environment, more marketers are being challenged to diversify their marketing dollars. They need to…
