Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better
Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Recent Articles
Love a Tree Day: 5 Ways to Do Direct Mail Sustainably
National Love a Tree Day is upon us, and here at PebblePost, we’re big fans of trees. We consciously reduce…
Be Direct in Your Love for Mom with our Mother’s Day Postcard Creative Tips
Moms do it all, especially during the last three years of a worldwide pandemic. And their loved ones are putting…
3 Ways to Make Your Direct Mail Program More Sustainable
“Home” is a pretty darn important place, especially for brands looking to make meaningful…
PebblePost Launches Partnership with veritree Ahead of Earth Day
PebblePost Commits to Planting 2 Verified Trees for Every 1 Used with Partner veritree Ahead of Earth Day…
Five Keys to Understanding Programmatic Direct Mail Marketing
Direct mail is a massive, highly effective marketing channel in the United States – and with Programmatic…
PebblePost Hires Samphel Norden as Chief Technology Officer
PebblePost Hires Former MediaMath, Integral Ad Science, and EquityZen Technology Executive Samphel Norden as…
