Holiday Direct Mail Best Practices for Retail in 2026
Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective…
Act Early To Win Big With CTV This Holiday Season
Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and…
CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Recent Articles
4 Reasons PDM is the Zero-Click Content you Never Knew you Needed
The first banner ad appeared online 30 years ago this year and generated a click-through rate of 44%. Today, the…
Why Other Marketing Channels Will be More Important than Ever in 2024
Four years ago, we talked about the explosion of e-commerce, an uptick in online and social media usage, and a…
How PDM Fits into the Digital Marketing Mix: 5 Key Takeaways from Our New eBook
Digital marketing is still essential to any brand’s acquisition, retargeting, and retention strategies. But we…
Open Your Heart to These Valentine’s Day Creative Ideas
Love it or hate it, Valentine’s Day is a major retail event of which all kinds of brands can take…
Bob’s Discount Furniture, Named Finalist for Modern Retail’s ‘Best Use of Emerging Technology Award’ In Partnership with PebblePost
Original Source Bob’s Blog Manchester, CT – January 16, 2024 – Bob’s Discount Furniture, one of the…
The Household Address: A Key to Seamless Connections
Let’s kick things off with a simple truth: household addresses are the bridge between physical and digital…
