CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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How PDM Fits into the Digital Marketing Mix: 5 Key Takeaways from Our New eBook
Digital marketing is still essential to any brand’s acquisition, retargeting, and retention strategies. But we…
Open Your Heart to These Valentine’s Day Creative Ideas
Love it or hate it, Valentine’s Day is a major retail event of which all kinds of brands can take…
Bob’s Discount Furniture, Named Finalist for Modern Retail’s ‘Best Use of Emerging Technology Award’ In Partnership with PebblePost
Original Source Bob’s Blog Manchester, CT – January 16, 2024 – Bob’s Discount Furniture, one of the…
The Household Address: A Key to Seamless Connections
Let’s kick things off with a simple truth: household addresses are the bridge between physical and digital…
Data and Privacy Greatest Hits
It’s Data Privacy Day this coming Sunday in a year when third-party cookies are beginning to go away, and…
15 Statistics That Prove the Power of Direct Mail in 2024
In 2024, the marketing bar will be higher than ever for brands. This year will bring cookie deprecation to…
