CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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PebblePost Insights: What’s On Marketer’s Minds Shoptalk 2024 Recap
PebblePost was in full force last week at Shoptalk’s annual conference in Las Vegas. The conference brings…
In Bloom: Bring on Spring with These Fresh Postcard Creatives
Spring has officially sprung! The time of longer, warmer days, blooming flowers, bright colors, and the taste of…
3 Ways To Approach New Marketing Channels to Ensure Growth and Performance
Change is scary, and not all risks pay off—especially when marketing dollars and marketing performance are at…
PebblePost Perspectives: Celebrating Women in Tech Leadership During Women’s History Month
It’s that time of year again—time to honor some incredible female leaders at PebblePost in honor of Women’s…
4 Reasons PDM is the Zero-Click Content you Never Knew you Needed
The first banner ad appeared online 30 years ago this year and generated a click-through rate of 44%. Today, the…
Why Other Marketing Channels Will be More Important than Ever in 2024
Four years ago, we talked about the explosion of e-commerce, an uptick in online and social media usage, and a…
