CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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PebblePost HQ Week Recap: Peep Some of Our PebblePeeps!
As a company prioritizing reaching intent-ready consumers via their household address, we have a special place…
Creative Examples for Reaching Mother’s Day 2024 Shoppers
Mother’s Day retail spending is forecasted to hit $33.5 billion this year, according to the annual consumer…
Don’t let the Cookie Delay Phase Out Fool You, Cookies are Already Stale
Cookies are still on the menu, kind of. Last week, Google announced yet another delay in the Chrome phase-out of…
Earth Day 2024: PebblePost’s veritree Impact One Year Later
Last year, just before Earth Day, we announced our partnership with veritree. This data-driven, restorative…
New Reporting Suite Enhancements: Deeper, Earlier Insights into Your Marketing Programs
The deprecation of third-party cookies and dynamic shifts in consumer behavior have made it increasingly…
It’s Moving Season! How to Capitalize on New Movers with PDM
The average American will move about 11 to 12 times in their lifetime. About 25.6 million people moved in 2023,…
