CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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Turn Your Lapsed Customers into Your Most Loyal Shoppers
Today’s consumers are stepping out on the brands they once loved. A survey of over 10,000 consumers found that…
3 Tips for Putting the Fun in Your Postcard Summer Creatives
Summertime and the livin’ is easy. And that’s the feeling your brand should convey to customers and…
The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI
“If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your…
3 Reasons Why You Should Use Offline Channels to Amplify Your Digital Strategy
Programmatic Direct Mail (PDM) ranks among the top emerging, fast-growing offline-to-online media channels.…
4 Ways Non-Home Brands Can Tap into the New Mover Audience
Summer is around the corner, meaning it’s prime time for swimming, vacationing, relaxing, and, for some, moving…
The State of Privacy Regulations: What’s on the Horizon for the Rest of 2024?
Many things happening on the privacy front could change how brands market to consumers next year. We recently…
