Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better
Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Recent Articles
15 Statistics That Prove the Power of Direct Mail in 2024
In 2024, the marketing bar will be higher than ever for brands. This year will bring cookie deprecation to…
5 Ways to Boost Holiday Sales with Programmatic Direct Mail
Holidays aren’t exclusive to the months of November and December. Whether it’s Valentine’s…
How to Navigate the Patchwork of the U.S. State Privacy Laws
2024 will be a massive year for data privacy with the impending deprecation of third-party cookies. But, as we…
Gifting a Two-for-One Deal on Sustainability This Holiday Season
As the festive season of holiday deals, feels, and inflatable lawn decorations takes hold, it’s important…
4 Expert Tips on Navigating the 2024 Data and Privacy Landscape
In a recent report on predictions for 2024, Forrester declared: “Marketers Will Become Privacy…
Ho, Ho…Holy Conversion Rates! PDM Best Practices for Black Friday/Cyber Monday
The National Retail Federation expects holiday spending to reach record levels this month and next, increasing…
