CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
How programmatic direct mail lookalikes transform prospecting strategies
In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge:…
New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better
Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost…
How to Overcome Digital Fatigue with Programmatic Direct Mail
Say hello to Q4, typically your busiest and often most lucrative time of year. This year’s end-of-year…
How Presidential Elections Impact Consumer Buying Behavior
We are five weeks out from the next presidential election. And your brand needs to care about this timeline,…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Going Beyond Generic Retargeting: Why it Matters More Than Ever
Retargeting is a beautiful thing. With the holiday selling season approaching, we’ll see it in action more than…
