The Rise of “Offline” Digital Channels
Telling someone there is a rise in offline digital channels can cause some skepticism. “Surely not,”…
You’re Selling Data, and That’s OK (But Here’s What You Need to Know)
Consumer brands and selling consumer data. Put these two things together, and eyes start twitching. No…
3 Tips for Marketing in an Era of Economic Uncertainty
Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into…
4 Key Takeaways from USPS Webinar on Digital & Direct Mail
The meaning of “You’ve Got Mail” has evolved substantially since the ’90s, particularly in how…
Programmatic Direct Mail Should Be Top-of-Mind This Holiday Season— Here’s Why
Holiday season has a habit of creeping up on all of us. We’ve all participated in a last-minute dash…
Three Key Takeaways from PebblePost and Ergatta at CommerceNext
Programmatic Direct Mail was front and center at the recent CommerceNext summit in New York. The conference…