Connected TV (CTV) is a $33B market and one of the fastest-growing channels in digital marketing. But for all its scale and promise, CTV remains one of the most frustrating parts of the media mix for performance-driven marketers.
Why? Because much of the ad industry still treats CTV like a digital billboard, judging success based on reach, impressions, or video completion rates.
Marketers are forced to optimize for superficial signals, not actual outcomes. When measuring impact, they’re often left in the dark, navigating fragmented platforms, broken identities, and a lack of real accountability.
At PebblePost, we believe marketers need more. That’s why we’re excited to introduce Performance CTV, a groundbreaking new product built to drive measurable business outcomes on the biggest screen in the home.
Turning CTV Into a Performance Channel
Unlike conventional CTV solutions that rely on probabilistic signals or outdated identifiers, our Performance CTV product harnesses the full strength of our industry-leading Performance Marketing Engine to identify and engage high-value consumers across nearly all U.S. streaming households.
We target more precisely, measure incremental performance, and optimize for outcomes using CRM data, intent signals, and $100B+ in online and offline transactions—the most accurate and recent data available—aggregated across hundreds of top brands.
This allows marketers to:
- Engage real people based on what they care about and are ready to buy
- Know exactly which CTV campaigns generate online and in-store sales
- Prove incremental business impact to stakeholders with zero guesswork
In essence, we unlock smarter spend, stronger iROAS, and a clearer picture of how CTV contributes to the bottom line.
Building On Our Legacy of Programmatic Direct Mail
For over a decade, we’ve used proprietary data, AI-driven models, advanced measurement, and analytics to power high-impact Programmatic Direct Mail (PDM) campaigns for leading brands.
Our unmatched ability to deliver incremental outcomes at scale has always set us apart. We’re building on that legacy of PDM innovation by bringing our revolutionary technology to a powerful new channel: Performance CTV.
Built on top of our Performance Marketing Engine, our Performance CTV product enables brands to extend their precision targeting, measurement, and optimization strategies across digital and physical channels.
The result? An average of 23x incremental ROAS and a 36% lift in conversion rate.
“After achieving outstanding results with PebblePost’s Programmatic Direct Mail, Blue Nile expanded our partnership to test their CTV offering. In a head-to-head internal incrementality test, PebblePost’s CTV solution delivered the highest iROAS among our channels, proving its effectiveness in driving meaningful customer engagement and conversions. We’re excited to continue leveraging PebblePost’s innovative approach to connect with our audience in impactful ways.”
– Megan Sturdivant, Senior Director of Marketing at Blue Nile
Solving CTV’s Biggest Challenges
Marketers are pressured to drive real, incremental revenue across more channels, with greater precision and less waste. But many brands have been burned by flashy CTV demos, black-box measurement, and vague attribution claims.
We’re here to change that. Our Performance CTV product solves several marketing headaches:
- Fragmentation → We unify identity across devices and platforms
- Signal loss → We tap into deterministic, first-party data, not cookies or third parties
- Measurement murkiness → We prove impact with true incrementality, not just correlation
- Upper-funnel limitations → We go beyond awareness, delivering measurable outcomes
Leveraging our shared first-party data asset—which combines real-time intent, scaled first-party identity, and transaction data, the most powerful signal of all—we can activate decision-ready audiences, measure what truly matters, and generate meaningful outcomes on screen.
Drive Measurable Growth With Performance CTV
If you’re a marketer who’s tired of settling for vanity metrics, PebblePost’s Performance CTV product was made for you. It’s time to bring the same accountability you expect from your other digital channels to the biggest screen in the home.
Want to learn more? Check out the press release, explore the product page, or contact us to see how Performance CTV can deliver measurable outcomes for your brand.
