10 Hot Takes on the Evolution of CTV
Get a sneak peek at some of the bold CTV insights shared in our latest webinar.
Act Early To Win Big With CTV This Holiday Season
Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and…
The Marketer’s Guide to Accurate Measurement and Incremental Impact
Measurement challenges cost performance marketers time, money, and growth. Discover how to measure what matters…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Recent Articles
3 Major Trends Marketers Must Prepare for in the Back Half of 2023
As we get into the last few months of 2023 (hard to believe), it’s a good time to take stock of several trends…
Your PDM Seasonal Campaign Checklist for the Most Wonderful Time of the Year
The holiday season always sneaks up quickly. It’s intense, competitive, and dynamic. And with retailers…
Grilling Up Success: PDM Creative Tips for Labor Day
Labor Day is more than the unofficial end of summer. It’s a prime marketing opportunity with competition…
Everything the Modern Marketer Needs to Know about Programmatic Direct Mail
1. Introduction In the ever-evolving marketing landscape, where digital strategies dominate the conversation,…
Creative Best Practices for Gearing Up for Back to School
There is no better time than now, when back-to-school shopping lists are top of mind for both students and…
Embracing the Next Frontier: Are Household Postal Addresses the Ideal Replacement for Third-Party Cookies?
Household postal addresses are about to become the ultimate game-changer in the world of data-driven marketing…
