CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
5 Ways to Boost Holiday Sales with Programmatic Direct Mail
Holidays aren’t exclusive to the months of November and December. Whether it’s Valentine’s…
How to Navigate the Patchwork of the U.S. State Privacy Laws
2024 will be a massive year for data privacy with the impending deprecation of third-party cookies. But, as we…
Gifting a Two-for-One Deal on Sustainability This Holiday Season
As the festive season of holiday deals, feels, and inflatable lawn decorations takes hold, it’s important…
4 Expert Tips on Navigating the 2024 Data and Privacy Landscape
In a recent report on predictions for 2024, Forrester declared: “Marketers Will Become Privacy…
Ho, Ho…Holy Conversion Rates! PDM Best Practices for Black Friday/Cyber Monday
The National Retail Federation expects holiday spending to reach record levels this month and next, increasing…
4 Things to Know from our Marketer’s Guide to Programmatic Direct Mail
Direct mail has been around for hundreds of years. But it’s currently experiencing a resurgence in relevance as…
