Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
Luxury Jewelry Brand Sees Record iROAS With Performance CTV
Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost.
How Bad Data Sabotages Performance Marketing
Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting…
Recent Articles
Ho, Ho…Holy Conversion Rates! PDM Best Practices for Black Friday/Cyber Monday
The National Retail Federation expects holiday spending to reach record levels this month and next, increasing…
4 Things to Know from our Marketer’s Guide to Programmatic Direct Mail
Direct mail has been around for hundreds of years. But it’s currently experiencing a resurgence in relevance as…
3 Tips to Better Gauge Your PDM Performance
PebblePost hosted its very first product webinar last week on the best practices for garnering insights into the…
What’s Spooking Marketers About 2024?
It’s Spooky Season, a time for tricks and treats. It also signals just two more months left of 2023, which has…
Performance and Lift Measurement for Programmatic Direct Mail
Programmatic Direct Mail (PDM) is a formidable player in the world of modern marketing, offering a unique blend…
Leveraging First-Party Data to Supercharge PDM Performance
With Programmatic Direct Mail it’s important to remember that while the final format of the message is the same…
