Industry Measurement Ad Trends on Their Way Out + What’s Next for 2026 Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new… by Jacob Ross January 08. 2026
Best Practices Measurement 3 Hard Questions Marketers Should Be Asking Heading Into 2026 Ask yourself these tough questions to set clear goals, measure true impact, and avoid costly assumptions in the… by Jacob Ross December 18. 2025
CTV Strategy How to Win the Big Game with Performance CTV The Big Game is marketing’s biggest stage. See how Performance CTV helps brands score measurable outcomes before… by Katie Schaedel November 05. 2025
CTV Success Story Luxury Jewelry Brand Sees Record iROAS With Performance CTV Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost. by Jenna Nicholson August 11. 2025
Products/Features New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost… by Allison Borrow October 15, 2024
Direct Mail How to Overcome Digital Fatigue with Programmatic Direct Mail Say hello to Q4, typically your busiest and often most lucrative time of year. This year’s end-of-year… by Allison Borrow October 08, 2024
Industry How Presidential Elections Impact Consumer Buying Behavior We are five weeks out from the next presidential election. And your brand needs to care about this timeline,… by Allison Borrow September 30, 2024
Industry What Gen Z Thinks of Direct Mail Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation… by Allison Borrow September 24, 2024
Going Beyond Generic Retargeting: Why it Matters More Than Ever Retargeting is a beautiful thing. With the holiday selling season approaching, we’ll see it in action more than… by Allison Borrow September 18, 2024
Industry How to have a first-rate time in the Second City during Shoptalk Fall For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in… by Allison Borrow September 10, 2024