Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
Luxury Jewelry Brand Sees Record iROAS With Performance CTV
Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost.
How Bad Data Sabotages Performance Marketing
Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting…
Recent Articles
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
How programmatic direct mail lookalikes transform prospecting strategies
In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge:…
New PebblePost Lookalikes Enhancements: Your Secret Weapon for Prospecting Just Got Better
Customer acquisition at scale that performs is hard to do. Research shows the average customer acquisition cost…
How to Overcome Digital Fatigue with Programmatic Direct Mail
Say hello to Q4, typically your busiest and often most lucrative time of year. This year’s end-of-year…
How Presidential Elections Impact Consumer Buying Behavior
We are five weeks out from the next presidential election. And your brand needs to care about this timeline,…
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
