CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
4 Direct Mail Examples to Inspire Your Father’s Day Campaign
Learn best practices and see real-world examples of high-converting direct mail campaigns for Father's Day.
What Savvy Marketers Do Differently in Volatile Times
Learn how leading brands drive incremental revenue through efficient, full-funnel performance—even amidst…
Maximizing iROAS: The New Playbook for Smarter Lookalike Targeting
Discover how top brands identify and engage high-value prospects who look and act like their best customers.
Say Hello to Ryan Horn, PebblePost’s New Head of Marketing!
Proven Team and Brand Builder to Extend and Expand the Company’s Leadership in Addressable Marketing Solutions…
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
How programmatic direct mail lookalikes transform prospecting strategies
In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge:…
