CTV Webinars 10 Hot Takes on the Evolution of CTV Get a sneak peek at some of the bold CTV insights shared in our latest webinar. by Katie Schaedel October 08. 2025
Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Ryan Horn September 29. 2025
Measurement The Marketer’s Guide to Accurate Measurement and Incremental Impact Measurement challenges cost performance marketers time, money, and growth. Discover how to measure what matters… by Hannah Ohlson June 18. 2025
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
Retention Turn Your Lapsed Customers into Your Most Loyal Shoppers Today’s consumers are stepping out on the brands they once loved. A survey of over 10,000 consumers found that… by Katie Schaedel July 17, 2024
Best Practices 3 Tips for Putting the Fun in Your Postcard Summer Creatives Summertime and the livin’ is easy. And that’s the feeling your brand should convey to customers and… by Allison Borrow July 09, 2024
Best Practices Measurement The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI “If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your… by Allison Borrow June 26, 2024
Best Practices 3 Reasons Why You Should Use Offline Channels to Amplify Your Digital Strategy Programmatic Direct Mail (PDM) ranks among the top emerging, fast-growing offline-to-online media channels.… by Allison Borrow June 18, 2024
Best Practices Industry Strategy 4 Ways Non-Home Brands Can Tap into the New Mover Audience Summer is around the corner, meaning it’s prime time for swimming, vacationing, relaxing, and, for some, moving… by Katie Schaedel June 05, 2024
Industry The State of Privacy Regulations: What’s on the Horizon for the Rest of 2024? Many things happening on the privacy front could change how brands market to consumers next year. We recently… by Allison Borrow May 22, 2024