Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
Luxury Jewelry Brand Sees Record iROAS With Performance CTV
Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost.
How Bad Data Sabotages Performance Marketing
Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting…
Recent Articles
How to have a first-rate time in the Second City during Shoptalk Fall
For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in…
The claims about diminished signals are real
Shared first-party data can help you overcome that loss. It’s been over a month since Google announced…
How an Offline Channel Can Get Lookalikes that Elevate Your Brand’s Marketing Performance
There’s been quite a buzz around lookalikes–no, not the celebrity doppelgangers used by a high-end designer in a…
The cookie is no longer crumbling—but third-party data is still inaccurate and inefficient
July 22, 2024—the announcement heard ‘round the world. Four-and-a-half years after announcing its plans to…
Say Hello to Amit Nigam, PebblePost’s New Head of Product
PebblePost, the creator and leader in Programmatic Direct Mail (PDM), has been looking at ways to make the power…
PebblePost Strengthens Leadership Team as it Expands into New Markets
Seasoned Executive Appointed to Head Product Management PebblePost, the originator and leader of Programmatic…
