Holiday Direct Mail Best Practices for Retail in 2026
Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective…
Act Early To Win Big With CTV This Holiday Season
Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and…
CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Recent Articles
What Gen Z Thinks of Direct Mail
Gen Z, born between 1997 and 2012, makes up 25% of the world’s population, making them the largest generation…
Going Beyond Generic Retargeting: Why it Matters More Than Ever
Retargeting is a beautiful thing. With the holiday selling season approaching, we’ll see it in action more than…
How to have a first-rate time in the Second City during Shoptalk Fall
For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in…
The claims about diminished signals are real
Shared first-party data can help you overcome that loss. It’s been over a month since Google announced…
How an Offline Channel Can Get Lookalikes that Elevate Your Brand’s Marketing Performance
There’s been quite a buzz around lookalikes–no, not the celebrity doppelgangers used by a high-end designer in a…
The cookie is no longer crumbling—but third-party data is still inaccurate and inefficient
July 22, 2024—the announcement heard ‘round the world. Four-and-a-half years after announcing its plans to…
