Why Other Marketing Channels Will be More Important than Ever in 2024
Four years ago, we talked about the explosion of e-commerce, an uptick in online and social media usage, and a…
How PDM Fits into the Digital Marketing Mix: 5 Key Takeaways from Our New eBook
Digital marketing is still essential to any brand’s acquisition, retargeting, and retention strategies. But we…
15 Statistics That Prove the Power of Direct Mail in 2024
In 2024, the marketing bar will be higher than ever for brands. This year will bring cookie deprecation to…
4 Expert Tips on Navigating the 2024 Data and Privacy Landscape
In a recent report on predictions for 2024, Forrester declared: “Marketers Will Become Privacy…
Ho, Ho…Holy Conversion Rates! PDM Best Practices for Black Friday/Cyber Monday
The National Retail Federation expects holiday spending to reach record levels this month and next, increasing…
4 Things to Know from our Marketer’s Guide to Programmatic Direct Mail
Direct mail has been around for hundreds of years. But it’s currently experiencing a resurgence in relevance as…