The Meaning and Importance of “Robust Notice”
Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit. It’s a symbol of…
What’s Top of Mind for Marketers in 2023
As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing…
The Rise of “Offline” Digital Channels
Telling someone there is a rise in offline digital channels can cause some skepticism. “Surely not,”…
You’re Selling Data, and That’s OK (But Here’s What You Need to Know)
Consumer brands and selling consumer data. Put these two things together, and eyes start twitching. No…
3 Tips for Marketing in an Era of Economic Uncertainty
Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into…
4 Key Takeaways from USPS Webinar on Digital & Direct Mail
The meaning of “You’ve Got Mail” has evolved substantially since the ’90s, particularly in how…