Three Ways Postcard Advertising Helps You Engage the Right Audiences at Home
Digital has long been devouring marketing. But then came a plot twist. After hearing about the rise of all…
Five Keys to Understanding Programmatic Direct Mail Marketing
Direct mail is a massive, highly effective marketing channel in the United States – and with Programmatic…
The Meaning and Importance of “Robust Notice”
Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit. It’s a symbol of…
What’s Top of Mind for Marketers in 2023
As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing…
The Rise of “Offline” Digital Channels
Telling someone there is a rise in offline digital channels can cause some skepticism. “Surely not,”…
You’re Selling Data, and That’s OK (But Here’s What You Need to Know)
Consumer brands and selling consumer data. Put these two things together, and eyes start twitching. No…