The Real Reason CTV Advertising Measurement Falls Short
CTV advertising has matured, but measurement hasn’t. Learn why attribution still lags and how PebblePost…
The Marketer’s Guide to Accurate Measurement and Incremental Impact
Measurement challenges cost performance marketers time, money, and growth. Discover how to measure what matters…
How Data Accuracy Impacts Marketing Performance
When it comes to marketing programs, an adage still rings true today: garbage in = garbage out. Said…
The 3 Fatal Flaws of Marketing Measurement: A Path to Boosting Your ROI
“If your analytics person isn’t your favorite person in the room, if you’re a marketer, they need to become your…
Performance and Lift Measurement for Programmatic Direct Mail
Programmatic Direct Mail (PDM) is a formidable player in the world of modern marketing, offering a unique blend…