How to have a first-rate time in the Second City during Shoptalk Fall
For the first time, the folks behind the lollapalooza of retail industry conferences are holding a gathering in…
The claims about diminished signals are real
Shared first-party data can help you overcome that loss. It’s been over a month since Google announced…
How an Offline Channel Can Get Lookalikes that Elevate Your Brand’s Marketing Performance
There’s been quite a buzz around lookalikes–no, not the celebrity doppelgangers used by a high-end designer in a…
The cookie is no longer crumbling—but third-party data is still inaccurate and inefficient
July 22, 2024—the announcement heard ‘round the world. Four-and-a-half years after announcing its plans to…
Say Hello to Amit Nigam, PebblePost’s New Head of Product
PebblePost, the creator and leader in Programmatic Direct Mail (PDM), has been looking at ways to make the power…
3 Tips for Putting the Fun in Your Postcard Summer Creatives
Summertime and the livin’ is easy. And that’s the feeling your brand should convey to customers and…