CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
4 Things to Know from our Marketer’s Guide to Programmatic Direct Mail
Direct mail has been around for hundreds of years. But it’s currently experiencing a resurgence in relevance as…
3 Tips to Better Gauge Your PDM Performance
PebblePost hosted its very first product webinar last week on the best practices for garnering insights into the…
What’s Spooking Marketers About 2024?
It’s Spooky Season, a time for tricks and treats. It also signals just two more months left of 2023, which has…
Performance and Lift Measurement for Programmatic Direct Mail
Programmatic Direct Mail (PDM) is a formidable player in the world of modern marketing, offering a unique blend…
Leveraging First-Party Data to Supercharge PDM Performance
With Programmatic Direct Mail it’s important to remember that while the final format of the message is the same…
Bridging the Digital-Physical Divide: A Deep Dive into Programmatic Direct Mail
Much like the title of the recent Oscar-winning film, consumers these days are “everything, everywhere all…
