CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
What’s Spooking Marketers About 2024?
It’s Spooky Season, a time for tricks and treats. It also signals just two more months left of 2023, which has…
Performance and Lift Measurement for Programmatic Direct Mail
Programmatic Direct Mail (PDM) is a formidable player in the world of modern marketing, offering a unique blend…
Leveraging First-Party Data to Supercharge PDM Performance
With Programmatic Direct Mail it’s important to remember that while the final format of the message is the same…
Bridging the Digital-Physical Divide: A Deep Dive into Programmatic Direct Mail
Much like the title of the recent Oscar-winning film, consumers these days are “everything, everywhere all…
PebblePost Fall 2023 Product Updates
You smell that? Everywhere, we are surrounded by the scents of Fall. It’s a veritable potpourri of crisp…
Pumpkin Spice and PDM: Everything You Need to Succeed in Fall
It’s fall, y’all — at least in the eyes of the consumer. Fall is days away from officially starting,…
