Best Practices Direct Mail Holiday Direct Mail Best Practices for Retail in 2026 Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective… by Melissa Racklin September 15. 2026
Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Amit Nigam September 29. 2025
CTV Measurement CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why. by Hannah Spence June 18. 2026
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
Company PebblePost Hires Samphel Norden as Chief Technology Officer PebblePost Hires Former MediaMath, Integral Ad Science, and EquityZen Technology Executive Samphel Norden as… by Allison Borrow March 21, 2023
Company Who Run The World? Honoring Women’s History Month Sing it! In honor of Women’s History Month, we’re highlighting the… by Allison Borrow March 16, 2023
Best Practices Valentine’s Day Postcard Creatives We Love It’s the time of year when brands everywhere are looking to show that special shopper just how much they… February 09, 2023
Industry The Meaning and Importance of “Robust Notice” Happy New Year! According to the Lunar Calendar, 2023 is the year of the rabbit. It’s a symbol of… by Lori Mason January 26, 2023
Industry What’s Top of Mind for Marketers in 2023 As 2022 came to a close, I had the privilege of sitting down with an impressive group of executive marketing… by Jacob Ross January 12, 2023
Retention What is Programmatic Direct Mail Retargeting? Life is full of missed opportunities. Many of us have spent sleepless nights pondering a lost love, a path not… December 14, 2022