10 Hot Takes on the Evolution of CTV
Get a sneak peek at some of the bold CTV insights shared in our latest webinar.
Act Early To Win Big With CTV This Holiday Season
Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and…
The Marketer’s Guide to Accurate Measurement and Incremental Impact
Measurement challenges cost performance marketers time, money, and growth. Discover how to measure what matters…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Recent Articles
Why Programmatic Direct Mail Needs to Be a Part of Your Customer Acquisition Strategy
Acquiring new customers has never been trickier. Marketers need to incorporate fresh and engaging methods…
Programmatic Direct Mail Should Be Top-of-Mind This Holiday Season— Here’s Why
Holiday season has a habit of creeping up on all of us. We’ve all participated in a last-minute dash…
Making the Most of Programmatic Direct Mail Across the Customer Lifecycle
Before we get into all things Programmatic Direct Mail (PDM), let’s take a walk down memory lane. I…
Three Key Takeaways from PebblePost and Ergatta at CommerceNext
Programmatic Direct Mail was front and center at the recent CommerceNext summit in New York. The conference…
The Importance of Understanding Performance of Programmatic Direct Mail
In marketing, as with anything else in life, you want to make sure you frame “success” using the…
