Industry Measurement Ad Trends on Their Way Out + What’s Next for 2026 Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new… by Jacob Ross January 08. 2026
Best Practices Measurement 3 Hard Questions Marketers Should Be Asking Heading Into 2026 Ask yourself these tough questions to set clear goals, measure true impact, and avoid costly assumptions in the… by Jacob Ross December 18. 2025
CTV Strategy How to Win the Big Game with Performance CTV The Big Game is marketing’s biggest stage. See how Performance CTV helps brands score measurable outcomes before… by Katie Schaedel November 05. 2025
CTV Success Story Luxury Jewelry Brand Sees Record iROAS With Performance CTV Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost. by Jenna Nicholson August 11. 2025
Acquisition Retention How to Complement Your Digital Marketing Efforts with Programmatic Direct Mail The modern marketing landscape is changing rapidly, and marketers are questioning conventional wisdom more than… October 06, 2022
Industry You’re Selling Data, and That’s OK (But Here’s What You Need to Know) Consumer brands and selling consumer data. Put these two things together, and eyes start twitching. No… by Lori Mason September 22, 2022
Industry 3 Tips for Marketing in an Era of Economic Uncertainty Change is the only constant, as the adage goes, and this couldn’t be truer for marketers heading into… September 06, 2022
Industry 4 Key Takeaways from USPS Webinar on Digital & Direct Mail The meaning of “You’ve Got Mail” has evolved substantially since the ’90s, particularly in how… August 18, 2022
Best Practices 3 Ways to Make the Most out of PDM During the Holidays While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers,… August 08, 2022
Best Practices Why Programmatic Direct Mail Needs to Be a Part of Your Customer Acquisition Strategy Acquiring new customers has never been trickier. Marketers need to incorporate fresh and engaging methods… July 26, 2022