Best Practices 3 Ways To Approach New Marketing Channels to Ensure Growth and Performance Change is scary, and not all risks pay off—especially when marketing dollars and marketing performance are at… by Jessica Clayton March 14, 2024
Best Practices Industry Why Other Marketing Channels Will be More Important than Ever in 2024 Four years ago, we talked about the explosion of e-commerce, an uptick in online and social media usage, and a… by Eric Presbrey February 21, 2024
Best Practices Open Your Heart to These Valentine’s Day Creative Ideas Love it or hate it, Valentine’s Day is a major retail event of which all kinds of brands can take… by Allison Borrow February 07, 2024
Best Practices Industry 4 Expert Tips on Navigating the 2024 Data and Privacy Landscape In a recent report on predictions for 2024, Forrester declared: “Marketers Will Become Privacy… by Allison Borrow November 28, 2023
Best Practices Industry Trend Ho, Ho…Holy Conversion Rates! PDM Best Practices for Black Friday/Cyber Monday The National Retail Federation expects holiday spending to reach record levels this month and next, increasing… by Katie Schaedel November 15, 2023
Best Practices Industry 4 Things to Know from our Marketer’s Guide to Programmatic Direct Mail Direct mail has been around for hundreds of years. But it’s currently experiencing a resurgence in relevance as… by Allison Borrow November 08, 2023