The PebblePost Blog

Supercharge Your Customer Journey in 2021 with Programmatic Direct Mail

In this post, learn how you can use Programmatic Direct Mail throughout all customer journey stages: Awareness, Consideration, Decision, and Re-engagement.

 Posted by

Jennifer Bowman

How Programmatic Direct Mail Masters the 4Es of Marketing

Recently MediaPost shared how brands must focus on the “4Es of Marketing”and reach consumers in an impactful and meaningful way. In this post, we dive into how Programmatic Direct Mail can help you do just that.

 Posted by

Jennifer Bowman

How ModCloth Used PDM® Lookalikes to Discover New Prospects and Saw a 1.4x ROAS

Having experienced positive results from previous retargeting campaigns using Programmatic Direct Mail®, ModCloth was eager to test Lookalikes, PebblePost’s latest PDM-powered product. 

 Posted by

PebblePost

A Look Back at 2020

As we transition out of a challenging year and look forward to a 2021 in which we prepare for the challenges ahead, the marketing industry has found itself evolving faster than expected — and in many cases, that’s just in time.

 Posted by

Jacob Ross

7 Reasons Why You Should Use Programmatic Direct Mail in 2021

A new year, a fresh start — and the perfect time to reevaluate your marketing mix. Backed by years of learnings and successful campaigns, here are seven reasons why we think you should use Programmatic Direct Mail in 2021.

 Posted by

Jennifer Bowman

Ask Me Anything: 10 Answers to Your Questions About Programmatic Direct Mail

To help us answer your questions about Programmatic Direct Mail®, Melissa Tanzosh, VP of Product at PebblePost, sat down for an AMA. Here are the top 10 questions we received.

 Posted by

PebblePost

How to Capture New Year’s Resolutioners with Programmatic Direct Mail

As marketers shift from Black Friday and gear up for the New Year, there’s no better time than now to start a Programmatic Direct Mail campaign to capture increased online intent and convert resolutioners.

 Posted by

PebblePost

6 Ways to Completely Revamp Your Direct Mail Marketing Strategy

Whether you’re a direct mail expert or a digital marketer new to direct mail, here are a few ideas on how to revamp your direct mail marketing strategy to see high-performing results.

 Posted by

Jennifer Bowman

To Survive This Darwinian Year, Marketers Must ‘Survive the Sort’

In the final part of our Founder's Corner holiday series, Lewis Gersh shares what he thinks marketers should do to 'Survive the Sort.'

 Posted by

Lewis Gersh

Successful Holiday Marketers Must Reach Those ‘Persuadable Petes’

In Part 3 of our Founder’s Corner series, Lewis Gersh discusses holiday marketing personas and how to best reach them.

 Posted by

Lewis Gersh

How Lulu and Georgia Drove a 32x ROAS with PDM Retargeting

Lulu and Georgia incorporated Programmatic Direct Mail® Retargeting into their marketing mix as a strong complement to their other acquisition strategies—and achieved a 32x ROAS.

 Posted by

PebblePost

5 Companies That Used Programmatic Direct Mail in Different Ways and Saw Big Results

Here’s how 5 brands have uniquely incorporated Programmatic Direct Mail® into their marketing mix to hit their ROI goals to help inspire your next direct mail marketing campaign.

 Posted by

Jennifer Bowman

Work-from-Home Has Silenced Word-of-Mouth

In Part 2 of our Founder's Corner series, Lewis touches upon how working from home has impacted word of mouth discussions this holiday season.

 Posted by

Lewis Gersh

Shoptalk Meetup: Let’s Virtually Meet!

PebblePost is excited to attend Shoptalk again, this year in the form of the all-virtual Shoptalk Meetup, their first digitally native event!

 Posted by

PebblePost

In Marketing Terms, “Home for the Holidays” Takes on New Meaning

Founder Lewis Gersh on anticipated consumer behavior changes this holiday season.

 Posted by

Lewis Gersh

COVID-19 Consumer Behavior Update: Summer Shopper Recap

For Part 3 in our COVID-19 consumer behavior update, we continue to compare online traffic, conversions, and transactions—for pre-pandemic (prior to March), March–July, and now July–September.

 Posted by

PebblePost

How to Think Outside the Black Friday Box this Holiday Season to Reach Customers and Drive Revenue

The holiday season is fast approaching! Learn how to activate digitally-enhanced direct mail during three less-frequently advertised holidays to drive sales.‍

 Posted by

Jennifer Bowman

PebblePost's 2020 Holiday Marketing Guide

Download our short guide and learn how to add relevant direct mail to your holiday digital marketing strategy—and drive sales.

 Posted by

Jennifer Bowman

USPS: Partnering With the Most Popular Government Agency

In this article, Jacob Ross, PebblePost CEO, muses on our partnership with the United States Postal Service and how PebblePost is equipped to handle the situation.

 Posted by

Jacob Ross

Black Friday: 3 Ways to Enhance Your Direct Mail Performance

We compiled three of our best tips and tricks to help you incorporate digitally-enhanced direct mail into your marketing strategy for Black Friday to drive more sales.

 Posted by

PebblePost

How Parachute Used Programmatic Direct Mail to Acquire New Customers

Home essentials brand Parachute saw high-performance results with Retargeting. Eager to try out Lookalikes to focus on pure prospecting, Parachute leveraged PDM to drive awareness of their Black Friday sale in 2019 and drive conversions amongst new prospects.

 Posted by

Jennifer Bowman

#CNVS2020 Panel Wrap Up: Is Ad Diversification Still Needed?

Earlier this week we hosted a panel as part of CommerceNext’s Virtual Summit where Melissa Tanzosh, PebblePost’s VP of Product, and some great minds from hims & hers, Rothy’s, and 2PM discussed if advertising diversification is still needed. Spoiler: The answer is yes. Read our recap now!

 Posted by

PebblePost

PebblePost Expands Platform With the Launch of Lookalikes

The new Prospecting Product uses a unique blend of online and offline data powered by the PebblePost Graph to drive relevant mail to consumers at home.

 Posted by

PebblePost

Meet the PebblePeeps: Weilin Wang

Check out our latest Q&A and get to know Weilin! Weilin is PebblePost's Director of Performance and Measurement. Find out how she landed at PebblePost and which book she calls her favorite.

 Posted by

Jennifer Bowman

CommerceNext Panel: Is Advertising Diversification Still Needed?

PebblePost is sponsoring a panel at the Commerce Next Virtual Summit on July 28 at 3:20 p.m. Our very own Melissa Tanzosh will lead a great discussion alongside some awesome brands.

 Posted by

PebblePost

COVID-19 Update: How Has Re-Opening and Lifting Shelter-in-Place Guidelines Affected Consumer Behavior and Online Activity?

In April, we examined consumer behavior to determine which categories saw increases in online activity as brick and mortar stores were closed. Now that stores are beginning to re-open in some areas of the country, are those same categories still seeing spikes in online activity?

 Posted by

PebblePost

Meet the PebblePeeps: Robyn Jones

Check out our latest Q&A and get to know Robyn! Robyn is PebblePost's Finance Director. Find out how she landed at PebblePost and which historical figures she'd want to be quarantined with.

 Posted by

Jennifer Bowman

How to Develop and Maintain a Sales Playbook Your Team Will Actually Use

While our mission remains consistent, we adapt our sales playbook alongside market trends and partner feedback. Check out Tommy DeLuca's advice in BuiltIn NYC.

 Posted by

PebblePost

Activating Decisions at Home: Webinar Recap

“How can I reach my customers at home in a relevant and respectful way?” Our latest webinar “Activating Decisions at Home with Relevance and Respect,” presented by MediaPost with Alter Agents on June 30 set out to answer exactly that.

 Posted by

PebblePost

Meet the PebblePeeps: Jonathan Cohn

Check out our latest Q&A and get to know Jonathan! Jonathan is PebblePost's Director of Customer Success. Find out how he landed at PebblePost and who he'd pick to be quarantined with.

 Posted by

Jennifer Bowman

How AAA Northeast Incorporated PDM™ Retargeting to Drive a 4% Conversion Rate

The membership company sought out a more robust retargeting option in Q2 of 2019—and ended up exceeding their goals.

 Posted by

Jennifer Bowman

Meet the PebblePeeps: Ben Hart

Check out our latest Q&A and get to know Ben! Ben is PebblePost's IT Director. Find out how he landed at PebblePost and what he looks forward to doing once quarantine is over.

 Posted by

PebblePost

Solidarity Statement from PebblePost CEO Jacob Ross

PebblePost stands in solidarity with the Black community against violence, intolerance, and prejudice. We also acknowledge that we are nowhere near where we need to be, and we have work to do.

 Posted by

Jacob Ross

MediaPost Webinar: Activating Decisions at Home

During these uncertain times, we’ve realized how important it is for marketers to reach consumers at home to help activate purchase decisions. Because of this, direct mail has become a crucial part of brands’ marketing strategies. Join us for a webinar on Tuesday, 06/30, at 2 p.m. ET and learn more.

 Posted by

PebblePost

Meet the PebblePeeps: Sydney Russell, National SDR Team Lead & Senior Account Executive

Check out our latest Q&A and get to know Sydney! Sydney is a member of our sales team and manages our sales development team. Find out how she landed at PebblePost and what she looks forward to doing once quarantine is over.

 Posted by

PebblePost

As Purchase Habits Change, Impact Of Direct Mail Remains

(via Mediapost) With worldwide shutdowns in place, many consumers are turning to online shopping options.

 Posted by

PebblePost

Meet the PebblePeeps: Melissa Tanzosh, VP, Product

Our series continues! This week we invite you to get to know Melissa Tanzosh, our VP of Product. Melissa has had an extensive career in AdTech and joined PebblePost over two years ago. Find out more!

 Posted by

PebblePost

Consumer Behavior Has Changed Dramatically. Has Your Marketing Plan Evolved With It?

As the global pandemic heads into another month, most of us continue to spend the majority of our time at home and even more time online. How will this affect our behavior as consumers and how should marketers adjust their plans accordingly? Check out our latest blog post by our VP of Sales, Tommy DeLuca.

 Posted by

Tommy DeLuca

Meet the PebblePeeps: Tommy DeLuca, VP, Sales

We're excited to Kick off our Meet the PebblePeeps series! Start to get to know us better by meeting our VP of Sales, Tommy DeLuca.

 Posted by

PebblePost

As Most Americans Prepare For Another Month of Sheltering in Place, Where are They Going Online?

As we continue to stay home to help stop the spread of the Coronavirus, we are spending more time online. Check out what we discovered about how we're using online time to shop and what retail categories are seeing a boost given the increased activity.

 Posted by

PebblePost

A Note From The Founder’s Corner

Check out the latest update from our Chief Stamp Licker.

 Posted by

Lewis Gersh

PebblePost’s Guide to Programmatic Direct Mail

In this short guide, we break down what Programmatic Direct Mail® is and how it can be a powerful alternative to your marketing strategy.

 Posted by

PebblePost

Update from PebblePost Regarding Google's Chrome Announcement

A letter from our President, Jacob Ross, sent to PebblePost brands with our perspective on how we are treating the latest update from Google on their initiative to improve privacy on the web which has far-reaching impacts on digital advertising and the evolution of the internet in general.

 Posted by

Jacob Ross

Direct to Consumer Brands are Investing in Digital to Direct Mail as Part of their Omnichannel Marketing Strategy in the IAB’s Latest Media Acquisition Study

The Interactive Advertising Bureau (IAB) surveyed 330 direct to consumer (DTC) brand professionals on their marketing planning and buying behaviors. As a supporting sponsor of the study, we hoped to validate what PebblePost has learned in the four years developing Programmatic Direct Mail®.

 Posted by

PebblePost

Stamp of Approval: Why People Still Love Getting Mail

The holiday season provides an annual reminder of the enduring power of mail — physical mail, not the kind with an e in front of it.

 Posted by

Lewis Gersh

PebblePost Named Best MarTech Startup in 2019

PebblePost®, the leading digital to direct mail marketing platform, today announced that it has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough.

 Posted by

PebblePost

Women Trailblazers

Rethinking a brand’s marketing playbook: making the strong connection between sports fans and customers.

 Posted by

PebblePost

PebblePost Reinforces Commitment to Sustainability with New Partnership and Product

Partners with One Tree Planted; Introduces new FSC® Certified recycled paper option for Programmatic Direct Mail® campaigns

 Posted by

PebblePost

PebblePost Names New President Jacob Ross

Former executive at MediaMath, Criteo and Yahoo! brings martech leadership and data expertise to industry leading Digital To Direct Mail marketing company

 Posted by

PebblePost

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology*

 Posted by

Lewis Gersh

Direct Mail Shoppers are More Engaged Shoppers

While there are many commonalities across shopper types, i.e., shoppers do more research than ever before, shoppers use a mix of online and offline sources, etc., there are some distinguishing features of direct mail users that are worth exploring.

 Posted by

Devora Rogers

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.

 Posted by

PebblePost

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world.

 Posted by

Devora Rogers

Getting to Know: Daniel, Director of Sales at PebblePost

An in-depth conversation with Daniel, Director of Sales, at PebblePost.

 Posted by

PebblePost

At Last! A Marketing Conference with a Homey Touch

 Posted by

PebblePost

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct response call-to-action.

 Posted by

Lewis Gersh

PebblePost® Doubles Down on Programmatic Direct Mail® Growth with New Executive Appointments

PebblePost hires two top executives: Cathy Mulrow-Peattie, General Counsel, Privacy Officer and Secretary; and Bridget Gola, SVP of Performance Measurement and Analytics.

 Posted by

PebblePost

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer.

 Posted by

Lewis Gersh

Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study

‘Home is at the Heart of Commerce Marketing’ research offers brands key path to purchase insights, reinforces value of integrated digital and direct mail marketing.

 Posted by

PebblePost

Getting to Know: Eric, Director of Product Marketing at PebblePost

A Q&A with Eric, Director of Product Marketing at PebblePost.

 Posted by

PebblePost

Dollars and Sense: Tips for Negotiating, Pitching and Working with Investors

Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost.

 Posted by

PebblePost

Retargeting in the Real World, not on the Virtual Street Corner

Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a sign spinner standing on that corner screaming for my attention.

 Posted by

Lewis Gersh

A Fireside Chat with Walmart’s Anthony Soohoo

Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices.

 Posted by

PebblePost

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising.

 Posted by

Lewis Gersh

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues for marketers.

 Posted by

Lewis Gersh

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase offline is folly.

 Posted by

Lewis Gersh

Capital One Growth Ventures Invests in Programmatic Direct Mail® with PebblePost, Joins Series C Investor Round Led by Advance Venture Partners

New investment closes out PebblePost’s $31 million series C round.

 Posted by

PebblePost

Enjoying A Fireside Chat With A True "Change Maker"

As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation.

 Posted by

PebblePost

(Infographic) 5 Trends to Help Auto Marketers Navigate the Path to Purchase

The auto path to purchase can be a long and winding road. After all, major financial decisions take time.

 Posted by

PebblePost

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant.

 Posted by

PebblePost

Getting to Know: A Great “Fit,” Melissa, Senior Director, Product Management at PebblePost

Join us in getting to know Melissa, Senior Director, Product Management at PebblePost.

 Posted by

PebblePost

Getting to Know: Tyler C., Software Engineer at PebblePost

A Q&A with Tyler C., Software Engineer at PebblePost

 Posted by

PebblePost

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital media veterans will drive product development and company growth.

 Posted by

PebblePost

Catching Up with: Hongyan J., Senior Director, Data Science at PebblePost

We caught up with Hongyan J., Senior Director, Data Science at PebblePost to see what she's been up to.

 Posted by

PebblePost

Tag Teamwork: How Pair Programming Can Shorten the Learning Curve

A growing trend at agile companies is pair programming. It’s a sort of virtual road trip where a “driver” and a “navigator” sit down at a workstation together to see if two engineers can solve a problem more quickly by working in tandem

 Posted by

PebblePost

(Infographic) 5 Consumer Trends to Guide Your Holiday Strategy

It’s the season for splurging—and with holiday sales reaching nearly $692 Billion in 2017, the stakes are higher than ever.

 Posted by

PebblePost

Digitally Reactive Direct Mail Takes Retargeting to the Next Level

(Via Dealer Marketing) Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts.

 Posted by

PebblePost

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position.

 Posted by

PebblePost

Getting to Know: Zhenan H., Senior User Experience Engineer at PebblePost

Join us in getting to know Zhenan H., Senior User Experience Engineer at PebblePost.

 Posted by

PebblePost

Take Note: 2018 Back-to-School Insights and Trends

PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year.

 Posted by

PebblePost

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 2

According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus in a few weeks, so we asked them to share their plans and offer insight into current seasonal trends.

 Posted by

PebblePost

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 1

What’s the best way to gain insight into current back-to-school trends? You ask real students!

 Posted by

PebblePost

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had become a holiday staple.

 Posted by

Celeste G.

How to Close the Deal with Programmatic Direct Mail®

Your marketing strategy can be even more finely tuned when it comes to the actual pitch that you want to make. And that’s where Programmatic Direct Mail® really stands out.

 Posted by

Adam Solomon

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

Here in part three we explain the difference between the two basic types of Programmatic Direct Mail® campaigns: “Always On” and “Pulse.”

 Posted by

Adam Solomon

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

By Geoff Dodge. My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring.

 Posted by

PebblePost

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them face-to-face.

 Posted by

Adam Solomon

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality.

 Posted by

Adam Solomon

How Programmatic Direct Mail® Fits into the Great Digital Duopoly and the Marketer’s Mix

One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers.

 Posted by

PebblePost

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball.

 Posted by

PebblePost

Programmatic Direct Mail® Is Setting the Pace on Accountability and Brand Safety

Last year might go down as the year when brands finally had their “Network” moment for digital marketing.

 Posted by

PebblePost

Five Key Things Financial Marketers Need to Know About Gen Z Now

(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that?

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PebblePost

The Journey Before the Journey: How Travel Marketers Establish Trust With Consumers

(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools.

 Posted by

Jim Price

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention.

 Posted by

PebblePost

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which channel is most successfully driving conversions.

 Posted by

Lewis Gersh

PebblePost Names Rich Flynn VP Sales, Automotive

PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive.

 Posted by

PebblePost

PebblePost Promotes Jacquelyn Goldberg to VP Sales, Financial Services

Jacquelyn Goldberg, PebblePost’s first Director of Sales, has been named the company’s VP Sales, Financial Services.

 Posted by

PebblePost

Mixing Media is the Smart Shift for Travel in 2018

(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising.

 Posted by

Jim Price

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations.

 Posted by

Lewis Gersh

Our Industry's Problem Is Clear — So Is the Solution

Having recently joined my third programmatic digital marketing company, I could have experienced a “what have I got myself back into?” moment as 2017 wound down.

 Posted by

PebblePost