Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
Luxury Jewelry Brand Sees Record iROAS With Performance CTV
Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost.
How Bad Data Sabotages Performance Marketing
Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting…
Recent Articles
What Recent Platform Verdicts Signal About the Next Era of AdTech
Recent verdicts involving major digital platforms are a reminder that advertising technology is now being judged…
Privacy by Design Is Performance Insurance in a Shifting Ad Landscape
Health and wellness advertising is rapidly evolving with new consumer health data restrictions. Here’s how to…
CTV Targeting Is Only as Strong as the Data Behind It
Learn how household identity and transaction data turn CTV into a measurable performance channel.
How One Beauty Brand Turned Lapsed Shoppers Into $4.3M
In this PebblePost case study, a top beauty brand exceeds its iROAS goal and maximizes incremental revenue with…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
3 Hard Questions Marketers Should Be Asking Heading Into 2026
Ask yourself these tough questions to set clear goals, measure true impact, and avoid costly assumptions in the…
