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PebblePost’s Guide to Programmatic Direct Mail®

PebblePost provides a powerful alternative, leveraging an emerging channel called Digital To Direct Mail, which helps marketers achieve their goals while also putting the consumer’s experience at the forefront. In this guide, we break down the what, who, why, and how of PebblePost and Programmatic Direct Mail®.

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PebblePost

Update from PebblePost Regarding Google's Chrome Announcement

A letter from our President, Jacob Ross, sent to PebblePost brands with our perspective on how we are treating the latest update from Google on their initiative to improve privacy on the web which has far-reaching impacts on digital advertising and the evolution of the internet in general.

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Jacob Ross

Direct to Consumer Brands are Investing in Digital to Direct Mail as Part of their Omni-channel Marketing Strategy in the IAB’s Latest Media Acquisition Study

The Interactive Advertising Bureau (IAB) surveyed 330 direct to consumer (DTC) brand professionals on their marketing planning and buying behaviors. As a supporting sponsor of the study, we hoped to validate what PebblePost has learned in the four years developing Programmatic Direct Mail®.

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PebblePost

Stamp of Approval: Why People Still Love Getting Mail

The holiday season provides an annual reminder of the enduring power of mail — physical mail, not the kind with an e in front of it.

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Lewis Gersh

PebblePost® Named Best MarTech Startup in 2019

PebblePost®, the leading digital to direct mail marketing platform, today announced that it has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough.

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PebblePost

Women Trailblazers

Rethinking a brand’s marketing playbook: making the strong connection between sports fans and customers.

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PebblePost

PebblePost Reinforces Commitment to Sustainability with New Partnership and Product

Partners with One Tree Planted; Introduces new FSC® Certified recycled paper option for Programmatic Direct Mail® campaigns

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PebblePost

PebblePost Names New President Jacob Ross

Former executive at MediaMath, Criteo and Yahoo! brings martech leadership and data expertise to industry leading Digital To Direct Mail marketing company

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PebblePost

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology*

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Lewis Gersh

Direct Mail Shoppers are More Engaged Shoppers

While there are many commonalities across shopper types, i.e., shoppers do more research than ever before, shoppers use a mix of online and offline sources, etc., there are some distinguishing features of direct mail users that are worth exploring.

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Devora Rogers

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.

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PebblePost

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world.

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Devora Rogers

Getting to Know: Daniel, Director of Sales at PebblePost

An in-depth conversation with Daniel, Director of Sales at PebblePost.

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PebblePost

At Last! A Marketing Conference with a Homey Touch

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PebblePost

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct response call-to-action.

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Lewis Gersh

PebblePost® Doubles Down on Programmatic Direct Mail® Growth with New Executive Appointments

PebblePost hires two top executives: Cathy Mulrow-Peattie, General Counsel, Privacy Officer and Secretary; and Bridget Gola, SVP of Performance Measurement and Analytics.

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PebblePost

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer.

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Lewis Gersh

Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study

‘Home is at the Heart of Commerce Marketing’ research offers brands key path to purchase insights, reinforces value of integrated digital and direct mail marketing.

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PebblePost

Getting to Know: Eric, Director of Product Marketing at PebblePost

A Q&A with Eric, Director of Product Marketing at PebblePost.

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PebblePost

Dollars and Sense: Tips for Negotiating, Pitching and Working with Investors

Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost.

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PebblePost

Retargeting in the Real World, not on the Virtual Street Corner

Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a sign spinner standing on that corner screaming for my attention.

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Lewis Gersh

A Fireside Chat with Walmart’s Anthony Soohoo

Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices.

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PebblePost

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising.

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Lewis Gersh

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues for marketers.

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Lewis Gersh

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase offline is folly.

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Lewis Gersh

Capital One Growth Ventures Invests in Programmatic Direct Mail® with PebblePost, Joins Series C Investor Round Led by Advance Venture Partners

New investment closes out PebblePost’s $31 million series C round.

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PebblePost

Enjoying A Fireside Chat With A True "Change Maker"

As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation.

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PebblePost

(Infographic) 5 Trends to Help Auto Marketers Navigate the Path to Purchase

The auto path to purchase can be a long and winding road. After all, major financial decisions take time.

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PebblePost

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant.

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PebblePost

Getting to Know: A Great “Fit,” Melissa, Senior Director, Product Management at PebblePost

Join us in getting to know Melissa, Senior Director, Product Management at PebblePost.

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PebblePost

Getting to Know: Tyler C., Software Engineer at PebblePost

A Q&A with Tyler C., Software Engineer at PebblePost

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PebblePost

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital media veterans will drive product development and company growth.

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PebblePost

Catching Up with: Hongyan J., Senior Director, Data Science at PebblePost

We caught up with Hongyan J., Senior Director, Data Science at PebblePost to see what she's been up to.

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PebblePost

Tag Teamwork: How Pair Programming Can Shorten the Learning Curve

A growing trend at agile companies is pair programming. It’s a sort of virtual road trip where a “driver” and a “navigator” sit down at a workstation together to see if two engineers can solve a problem more quickly by working in tandem

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PebblePost

(Infographic) 5 Consumer Trends to Guide Your Holiday Strategy

It’s the season for splurging—and with holiday sales reaching nearly $692 Billion in 2017, the stakes are higher than ever.

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PebblePost

Digitally Reactive Direct Mail Takes Retargeting to the Next Level

(Via Dealer Marketing) Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts.

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PebblePost

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position.

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PebblePost

Getting to Know: Zhenan H., Senior User Experience Engineer at PebblePost

Join us in getting to know Zhenan H., Senior User Experience Engineer at PebblePost.

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PebblePost

Take Note: 2018 Back-to-School Insights and Trends

PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year.

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PebblePost

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 2

According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus in a few weeks, so we asked them to share their plans and offer insight into current seasonal trends.

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PebblePost

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 1

What’s the best way to gain insight into current back-to-school trends? You ask real students!

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PebblePost

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had become a holiday staple.

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Celeste G.

How to Close the Deal with Programmatic Direct Mail®

Your marketing strategy can be even more finely tuned when it comes to the actual pitch that you want to make. And that’s where Programmatic Direct Mail® really stands out.

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Adam Solomon

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

Here in part three we explain the difference between the two basic types of Programmatic Direct Mail® campaigns: “Always On” and “Pulse.”

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Adam Solomon

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

By Geoff Dodge. My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring.

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PebblePost

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them face-to-face.

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Adam Solomon

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality.

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Adam Solomon

5 Minutes of Video on the Advantages of Programmatic Direct Mail®

PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC.

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PebblePost

How Programmatic Direct Mail® Fits into the Great Digital Duopoly and the Marketer’s Mix

One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers.

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PebblePost

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball.

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PebblePost

Programmatic Direct Mail® Is Setting the Pace on Accountability and Brand Safety

Last year might go down as the year when brands finally had their “Network” moment for digital marketing.

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PebblePost

Five Key Things Financial Marketers Need to Know About Gen Z Now

(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that?

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PebblePost

The Journey Before the Journey: How Travel Marketers Establish Trust With Consumers

(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools.

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Jim Price

How to Use Direct Mail Marketing to Cut Through the Internet Noise

Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention.

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PebblePost

We’ve Got Omnichannel All Wrong

For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which channel is most successfully driving conversions.

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Lewis Gersh

PebblePost Names Rich Flynn VP Sales, Automotive

PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive.

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PebblePost

PebblePost Promotes Jacquelyn Goldberg to VP Sales, Financial Services

Jacquelyn Goldberg, PebblePost’s first Director of Sales, has been named the company’s VP Sales, Financial Services.

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PebblePost

Mixing Media is the Smart Shift for Travel in 2018

(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising.

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Jim Price

The 2018 Ad Tech Predictions You Didn’t Expect to See

Every new year brings new resolutions, new opportunities, and new expectations.

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Lewis Gersh

Our Industry's Problem Is Clear — So Is the Solution

Having recently joined my third programmatic digital marketing company, I could have experienced a “what have I got myself back into?” moment as 2017 wound down.

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PebblePost

How I Raised $55 Million Without a Pitch Deck

According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale.

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Lewis Gersh

Guess Who's Coming to Thanksgiving Dinner

It’s officially Thanksgiving week—and whether you plan to travel near or far, cook or clean, couch surf or Turkey Trot—there’s no better time to be with your family and friends.

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PebblePost

Programmatic Direct Mail Delivers Increased ROAS for Dermstore

(Via Total Retail) Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement.

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PebblePost

PebblePost Expands Partner Ecosystem with Tealium iQ Tag Management Integration

The Tealium iQ Tag Management integration will allow brands to automatically activate PebblePost’s solution via their tag manager platform without changing any code on their sites.

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PebblePost

PebblePost Integrates with Ensighten Tag Management to Enable Seamless Brand Activations

PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced another key partnership into its Programmatic Direct Mail® ecosystem.

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PebblePost

Getting to Know: “Dr. J” Hongyan, Senior Director, Data Science at PebblePost

A Q&A with PebblePost's Dr. J.

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PebblePost

PebblePost Announces New Integration with Adobe Cloud Platform Launch to Enable Seamless Brand Activations

Integration will accelerate brand adoption and deployment

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PebblePost

5 Tactics to Beat Big Data Hiring Challenges

(Via The Enterprisers Project) PebblePost CTO Dave Peterson shares five strategies for hiring big data talent and other in-demand technology specialists.

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PebblePost

Enough Tricks, Marketers: Let's Focus on Treats

As consumers, every day now feels like Halloween. We approach each transaction like an apprehensive trick-or-treater hoping that our reward for ringing the next doorbell will be a full-size chocolate bar.

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Adam Solomon

In Digital, Lack of Oversight is a Major Blunder

We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that doing so would be better for business.

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Lewis Gersh

13 Ways to Show Your Coworkers a Little Respect

In this Huffington Post article, VP Marketing, Celeste Giampetro, shares advice for how everyone can improve work culture by showing a little respect to co-workers.

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PebblePost

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

(Via MarTechSeries) We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new funding would help the company improve its Programmatic Direct Mail platform.

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PebblePost

Ring in [and Sing in] the Holiday Season

Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals.

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PebblePost

Want to Win More Sales This Holiday Season? Don’t Bet the Farm on Digital

The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket.

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Lewis Gersh

PebblePost® Expands Leadership to Accommodate Rapid Brand Adoption and Category Growth

Four Female Leaders Join Company to Spearhead Brand Happiness Initiative

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PebblePost

Are "Loyal Customers" Giving You a False Sense of Security?

A repeat customer is not the same as a loyal customer. Just because someone is in your CRM system doesn’t mean they will buy from you again.

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PebblePost

Digitally Reactive Mail – The Brains of Programmatic Meet the Beauty of Tangible Media

(Via TNOOZ) As a travel marketer in 2017, part of your job is spotting future trends and ensuring that you are leveraging the best new solutions to stay competitive.

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Jim Price

Why Data-Driven Retailers Are Learning To Love Direct Mail

(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts.

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PebblePost

What Consumers Want: Top 3 Holiday Wishes

To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the year.

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PebblePost

The Misunderstood Millennial: What Brands Are Getting Wrong About the Older Half of the Millennial Generation

(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably.

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PebblePost

Physical Meets Digital in the Future of Retail

(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce.

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PebblePost

For Many Brands, the Middle of the Market Is the Sweet Spot

By Tommy DeLuca and John Schellman. The middle often gets a bad name. But for many brands, the middle of the market is a great place to be right now.

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PebblePost

The Golden Rule of Back-to-School Digital Marketing: Respect the Consumer

(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world.

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Lewis Gersh

PebblePost Appoints BuzzFeed President Greg Coleman to Board of Directors

Company also names Geoff Dodge to Chief Growth Officer and Fergus Mellon to General Manager, European Market Strategy

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PebblePost

6 Steps to Successful Holiday Marketing

By Tommy DeLuca and John Schellman. Holiday marketing success in the 21st century requires fresh ideas. Here are six steps to get you headed in the right direction.

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PebblePost

PebblePost’s Gersh: Only .01% of Digital Ads Result in Purchase

PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era.

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PebblePost

How to Sleigh Your Holiday Goals This Season

The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?).

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PebblePost

What You Think You Know About Agile Is (Probably) Wrong

“Agile” has become a very popular word in the business world. Unfortunately, as its usage has increased, its actual meaning has become a little too…um… agile. Here are four common misconceptions.

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PebblePost

Unconventional Wisdom: How Programmatic Direct Mail® Reinvigorated an Ad Tech Vet

Confession: I never would have dreamed that direct mail would play a role in recharging my enthusiasm as a digital product guy.

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PebblePost

PebblePost Closes Series B Equity and Debt Totaling $47 Million

PebblePost®, the inventor of the Programmatic Direct Mail® solution, today announces that it has secured a total of $47 million in Series B round equity and debt funding.

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PebblePost

PebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers

(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace.

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PebblePost

Via Retail Wire: Can Retailers Hope to Compete This Holiday Season With Standard Digital Marketing?

(Via Retail Wire) The good news for digital marketing this holiday season? Digital ad spend has surpassed TV ad spend, topping $72 billion in 2016.

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Celeste G.

The 7 Rules of Respectful Marketing

Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing.

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Lewis Gersh

Getting to Know: “Employee No. 4,” David, Software Engineer at PebblePost

Software Engineer David has been at PebblePost since 2015. He has been instrumental in developing Programmatic Direct Mail® and in spreading the company philosophy of doing “tangible good.”

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PebblePost

[White Paper] Cut Through Digital Ad Clutter with Physical Impressions

Digital marketing has become a race to the bottom for marketers and consumers alike. As marketing tactics have become more aggressive and less effective, brands are pulling back on digital advertising budget.

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PebblePost

Jump to the Head of the Class This Back-to-School Season

Sun’s out, surf’s up, heat is rising—and yet retailers everywhere have their sights set on fall. Despite the long days and beautiful weather, marketers can’t afford to keep their heads in the clouds.

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PebblePost

Great Job Dads! We Turned Out Awesome.

Happy Father's Day to all the great Dads out there! Many of us wouldn't be where we are today without our awesome Dads.

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PebblePost

Why We Exist, Who We Are

This is a great moment in our company’s history. As most of you know, PebblePost recently secured $15 million in Series B funding.

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Lewis Gersh

PebblePost Appoints David Peterson as Chief Technology Officer

Seasoned Technology Leader to Accelerate Platform Innovation

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PebblePost

PebblePost Promotes Adam Solomon to Chief Product Officer

Industry Veteran to Lead Continued Platform Growth Following Record Year

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PebblePost