In this post, learn how you can use Programmatic Direct Mail throughout all customer journey stages: Awareness, Consideration, Decision, and Re-engagement.
Recently MediaPost shared how brands must focus on the “4Es of Marketing”and reach consumers in an impactful and meaningful way. In this post, we dive into how Programmatic Direct Mail can help you do just that.
Having experienced positive results from previous retargeting campaigns using Programmatic Direct Mail®, ModCloth was eager to test Lookalikes, PebblePost’s latest PDM-powered product.
As we transition out of a challenging year and look forward to a 2021 in which we prepare for the challenges ahead, the marketing industry has found itself evolving faster than expected — and in many cases, that’s just in time.
A new year, a fresh start — and the perfect time to reevaluate your marketing mix. Backed by years of learnings and successful campaigns, here are seven reasons why we think you should use Programmatic Direct Mail in 2021.
To help us answer your questions about Programmatic Direct Mail®, Melissa Tanzosh, VP of Product at PebblePost, sat down for an AMA. Here are the top 10 questions we received.
As marketers shift from Black Friday and gear up for the New Year, there’s no better time than now to start a Programmatic Direct Mail campaign to capture increased online intent and convert resolutioners.
Whether you’re a direct mail expert or a digital marketer new to direct mail, here are a few ideas on how to revamp your direct mail marketing strategy to see high-performing results.
In the final part of our Founder's Corner holiday series, Lewis Gersh shares what he thinks marketers should do to 'Survive the Sort.'
In Part 3 of our Founder’s Corner series, Lewis Gersh discusses holiday marketing personas and how to best reach them.
Lulu and Georgia incorporated Programmatic Direct Mail® Retargeting into their marketing mix as a strong complement to their other acquisition strategies—and achieved a 32x ROAS.
Here’s how 5 brands have uniquely incorporated Programmatic Direct Mail® into their marketing mix to hit their ROI goals to help inspire your next direct mail marketing campaign.
In Part 2 of our Founder's Corner series, Lewis touches upon how working from home has impacted word of mouth discussions this holiday season.
PebblePost is excited to attend Shoptalk again, this year in the form of the all-virtual Shoptalk Meetup, their first digitally native event!
Founder Lewis Gersh on anticipated consumer behavior changes this holiday season.
For Part 3 in our COVID-19 consumer behavior update, we continue to compare online traffic, conversions, and transactions—for pre-pandemic (prior to March), March–July, and now July–September.
The holiday season is fast approaching! Learn how to activate digitally-enhanced direct mail during three less-frequently advertised holidays to drive sales.
Download our short guide and learn how to add relevant direct mail to your holiday digital marketing strategy—and drive sales.
In this article, Jacob Ross, PebblePost CEO, muses on our partnership with the United States Postal Service and how PebblePost is equipped to handle the situation.
We compiled three of our best tips and tricks to help you incorporate digitally-enhanced direct mail into your marketing strategy for Black Friday to drive more sales.
Home essentials brand Parachute saw high-performance results with Retargeting. Eager to try out Lookalikes to focus on pure prospecting, Parachute leveraged PDM to drive awareness of their Black Friday sale in 2019 and drive conversions amongst new prospects.
Earlier this week we hosted a panel as part of CommerceNext’s Virtual Summit where Melissa Tanzosh, PebblePost’s VP of Product, and some great minds from hims & hers, Rothy’s, and 2PM discussed if advertising diversification is still needed. Spoiler: The answer is yes. Read our recap now!
The new Prospecting Product uses a unique blend of online and offline data powered by the PebblePost Graph to drive relevant mail to consumers at home.
Check out our latest Q&A and get to know Weilin! Weilin is PebblePost's Director of Performance and Measurement. Find out how she landed at PebblePost and which book she calls her favorite.
PebblePost is sponsoring a panel at the Commerce Next Virtual Summit on July 28 at 3:20 p.m. Our very own Melissa Tanzosh will lead a great discussion alongside some awesome brands.
In April, we examined consumer behavior to determine which categories saw increases in online activity as brick and mortar stores were closed. Now that stores are beginning to re-open in some areas of the country, are those same categories still seeing spikes in online activity?
Check out our latest Q&A and get to know Robyn! Robyn is PebblePost's Finance Director. Find out how she landed at PebblePost and which historical figures she'd want to be quarantined with.
While our mission remains consistent, we adapt our sales playbook alongside market trends and partner feedback. Check out Tommy DeLuca's advice in BuiltIn NYC.
“How can I reach my customers at home in a relevant and respectful way?” Our latest webinar “Activating Decisions at Home with Relevance and Respect,” presented by MediaPost with Alter Agents on June 30 set out to answer exactly that.
Check out our latest Q&A and get to know Jonathan! Jonathan is PebblePost's Director of Customer Success. Find out how he landed at PebblePost and who he'd pick to be quarantined with.
The membership company sought out a more robust retargeting option in Q2 of 2019—and ended up exceeding their goals.
Check out our latest Q&A and get to know Ben! Ben is PebblePost's IT Director. Find out how he landed at PebblePost and what he looks forward to doing once quarantine is over.
PebblePost stands in solidarity with the Black community against violence, intolerance, and prejudice. We also acknowledge that we are nowhere near where we need to be, and we have work to do.
During these uncertain times, we’ve realized how important it is for marketers to reach consumers at home to help activate purchase decisions. Because of this, direct mail has become a crucial part of brands’ marketing strategies. Join us for a webinar on Tuesday, 06/30, at 2 p.m. ET and learn more.
Check out our latest Q&A and get to know Sydney! Sydney is a member of our sales team and manages our sales development team. Find out how she landed at PebblePost and what she looks forward to doing once quarantine is over.
(via Mediapost) With worldwide shutdowns in place, many consumers are turning to online shopping options.
Our series continues! This week we invite you to get to know Melissa Tanzosh, our VP of Product. Melissa has had an extensive career in AdTech and joined PebblePost over two years ago. Find out more!
As the global pandemic heads into another month, most of us continue to spend the majority of our time at home and even more time online. How will this affect our behavior as consumers and how should marketers adjust their plans accordingly? Check out our latest blog post by our VP of Sales, Tommy DeLuca.
We're excited to Kick off our Meet the PebblePeeps series! Start to get to know us better by meeting our VP of Sales, Tommy DeLuca.
As we continue to stay home to help stop the spread of the Coronavirus, we are spending more time online. Check out what we discovered about how we're using online time to shop and what retail categories are seeing a boost given the increased activity.
In this short guide, we break down what Programmatic Direct Mail® is and how it can be a powerful alternative to your marketing strategy.
A letter from our President, Jacob Ross, sent to PebblePost brands with our perspective on how we are treating the latest update from Google on their initiative to improve privacy on the web which has far-reaching impacts on digital advertising and the evolution of the internet in general.
The Interactive Advertising Bureau (IAB) surveyed 330 direct to consumer (DTC) brand professionals on their marketing planning and buying behaviors. As a supporting sponsor of the study, we hoped to validate what PebblePost has learned in the four years developing Programmatic Direct Mail®.
The holiday season provides an annual reminder of the enduring power of mail — physical mail, not the kind with an e in front of it.
PebblePost®, the leading digital to direct mail marketing platform, today announced that it has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough.
Rethinking a brand’s marketing playbook: making the strong connection between sports fans and customers.
Partners with One Tree Planted; Introduces new FSC® Certified recycled paper option for Programmatic Direct Mail® campaigns
Former executive at MediaMath, Criteo and Yahoo! brings martech leadership and data expertise to industry leading Digital To Direct Mail marketing company
“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology*
While there are many commonalities across shopper types, i.e., shoppers do more research than ever before, shoppers use a mix of online and offline sources, etc., there are some distinguishing features of direct mail users that are worth exploring.
(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.
(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world.
An in-depth conversation with Daniel, Director of Sales, at PebblePost.
Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct response call-to-action.
PebblePost hires two top executives: Cathy Mulrow-Peattie, General Counsel, Privacy Officer and Secretary; and Bridget Gola, SVP of Performance Measurement and Analytics.
Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer.
‘Home is at the Heart of Commerce Marketing’ research offers brands key path to purchase insights, reinforces value of integrated digital and direct mail marketing.
A Q&A with Eric, Director of Product Marketing at PebblePost.
Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost.
Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a sign spinner standing on that corner screaming for my attention.
Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices.
We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising.
If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues for marketers.
There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase offline is folly.
New investment closes out PebblePost’s $31 million series C round.
As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation.
The auto path to purchase can be a long and winding road. After all, major financial decisions take time.
Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant.
Join us in getting to know Melissa, Senior Director, Product Management at PebblePost.
A Q&A with Tyler C., Software Engineer at PebblePost
Digital media veterans will drive product development and company growth.
We caught up with Hongyan J., Senior Director, Data Science at PebblePost to see what she's been up to.
A growing trend at agile companies is pair programming. It’s a sort of virtual road trip where a “driver” and a “navigator” sit down at a workstation together to see if two engineers can solve a problem more quickly by working in tandem
It’s the season for splurging—and with holiday sales reaching nearly $692 Billion in 2017, the stakes are higher than ever.
(Via Dealer Marketing) Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts.
Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position.
Join us in getting to know Zhenan H., Senior User Experience Engineer at PebblePost.
PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year.
According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus in a few weeks, so we asked them to share their plans and offer insight into current seasonal trends.
What’s the best way to gain insight into current back-to-school trends? You ask real students!
Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had become a holiday staple.
Your marketing strategy can be even more finely tuned when it comes to the actual pitch that you want to make. And that’s where Programmatic Direct Mail® really stands out.
Here in part three we explain the difference between the two basic types of Programmatic Direct Mail® campaigns: “Always On” and “Pulse.”
By Geoff Dodge. My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring.
One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them face-to-face.
You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality.
One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers.
Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball.
Last year might go down as the year when brands finally had their “Network” moment for digital marketing.
(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that?
(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools.
Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention.
For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which channel is most successfully driving conversions.
PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive.
Jacquelyn Goldberg, PebblePost’s first Director of Sales, has been named the company’s VP Sales, Financial Services.
(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising.
Every new year brings new resolutions, new opportunities, and new expectations.