The PebblePost Blog

[Video] Trafalgar Exceeds CPA Goal with Programmatic Direct Mail®

We sat down with Rita Kelly, VP of Marketing and Communications at Trafalgar, to learn how they incorporated Programmatic Direct Mail® into their marketing mix to identify high-value customers and drive sales.

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PebblePost

Marketing

Marketer Spotlight Series: Ellen Bartolino, Equinox Media

To kick off our new Marketer Spotlight Series, PebblePost’s Sydney Russell chatted with Ellen Bartolino, Growth Marketing Manager at Equinox Media, which provides access to a collective of fitness brands like Equinox, SoulCycle, [solidcore], and more through Equinox+.

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PebblePost

Industry

5 Do’s and Don’ts of Modern Direct Mail Marketing

What is modern direct mail marketing? Learn how it differs from traditional direct mail and five of the biggest do’s and don’ts to become an expert in no time.

Posted by

Jennifer Bowman

Opinion

The Importance of Mud Season

We are coming out of one of the most challenging winters and years on record. The fatigue from the last year is being met with a new feeling of hope and excitement — but with a renewed sense of the work to be done now.

Posted by

Jacob Ross

PebblePost

[Video] Haven Life Drives New Customer Sign-Ups with Programmatic Direct Mail®

Last year we visited the Haven Life office to learn how they incorporated Programmatic Direct Mail® into their marketing mix to retarget prospects and drive sales.

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PebblePost

Skinceuticals® Drove New Customers To Physical Stores with Programmatic Direct Mail®

Last year we visited the SkinCeuticals office to learn how they incorporated Programmatic Direct Mail® into their marketing mix to identify high-value customers and drive sales.

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PebblePost

Marketing

3 of the Most Common Issues in Direct Mail and How to Get Ahead of Them

Direct mail is an incredibly effective channel to meet your marketing goals, when done right. Learn three of the most common issues in direct mail marketing and how you can get ahead of them.

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PebblePost

Marketing

4 Ways to Improve Your Direct Mail Marketing in 2021

To show you how you, too, can see tremendous growth and hit your ROI goals this year, we’re sharing four things you can do to improve your direct mail marketing in 2021 and exceed your revenue goals.

Posted by

Jennifer Bowman

Marketing

The Anatomy of a Great Programmatic Direct Mail Postcard: 4 Tips for Standing Out

What makes a Programmatic Direct Mail postcard great? In this post, we break down the anatomy of a great postcard and discuss how you can create a direct mail piece that will drive engagement and ROI.

Posted by

Jennifer Bowman

Industry

21 Statistics About Direct Mail Marketing for 2021

Direct mail marketing is even more effective and relevant in 2021 — and this list of 21 statistics will show you just how powerful it is.

Posted by

Jennifer Bowman

Marketing

Supercharge Your Customer Journey in 2021 with Programmatic Direct Mail

In this post, learn how you can use Programmatic Direct Mail throughout all customer journey stages: Awareness, Consideration, Decision, and Re-engagement.

Posted by

Jennifer Bowman

Industry

How Programmatic Direct Mail Masters the 4Es of Marketing

Recently MediaPost shared how brands must focus on the “4Es of Marketing”and reach consumers in an impactful and meaningful way. In this post, we dive into how Programmatic Direct Mail can help you do just that.

Posted by

Jennifer Bowman

Product/Features

How ModCloth Used PDM® Lookalikes to Discover New Prospects and Saw a 1.4x ROAS

Having experienced positive results from previous retargeting campaigns using Programmatic Direct Mail®, ModCloth was eager to test Lookalikes, PebblePost’s latest PDM-powered product.

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PebblePost

Opinion

A Look Back at 2020

As we transition out of a challenging year and look forward to a 2021 in which we prepare for the challenges ahead, the marketing industry has found itself evolving faster than expected — and in many cases, that’s just in time.

Posted by

Jacob Ross

Marketing

7 Reasons Why You Should Use Programmatic Direct Mail in 2021

A new year, a fresh start — and the perfect time to reevaluate your marketing mix. Backed by years of learnings and successful campaigns, here are seven reasons why we think you should use Programmatic Direct Mail in 2021.

Posted by

Jennifer Bowman

Product/Features

Ask Me Anything: 10 Answers to Your Questions About Programmatic Direct Mail

To help us answer your questions about Programmatic Direct Mail®, Melissa Tanzosh, VP of Product at PebblePost, sat down for an AMA. Here are the top 10 questions we received.

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PebblePost

Marketing

How to Capture New Year’s Resolutioners with Programmatic Direct Mail

As marketers shift from Black Friday and gear up for the New Year, there’s no better time than now to start a Programmatic Direct Mail campaign to capture increased online intent and convert resolutioners.

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PebblePost

Marketing

6 Ways to Completely Revamp Your Direct Mail Marketing Strategy

Whether you’re a direct mail expert or a digital marketer new to direct mail, here are a few ideas on how to revamp your direct mail marketing strategy to see high-performing results.

Posted by

Jennifer Bowman

Opinion

To Survive This Darwinian Year, Marketers Must ‘Survive the Sort’

In the final part of our Founder's Corner holiday series, Lewis Gersh shares what he thinks marketers should do to 'Survive the Sort.'

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Lewis Gersh

Opinion

Successful Holiday Marketers Must Reach Those ‘Persuadable Petes’

In Part 3 of our Founder’s Corner series, Lewis Gersh discusses holiday marketing personas and how to best reach them.

Posted by

Lewis Gersh

Marketing

How Lulu and Georgia Drove a 32x ROAS with PDM Retargeting

Lulu and Georgia incorporated Programmatic Direct Mail® Retargeting into their marketing mix as a strong complement to their other acquisition strategies—and achieved a 32x ROAS.

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PebblePost

Marketing

5 Companies That Used Programmatic Direct Mail in Different Ways and Saw Big Results

Here’s how 5 brands have uniquely incorporated Programmatic Direct Mail® into their marketing mix to hit their ROI goals to help inspire your next direct mail marketing campaign.

Posted by

Jennifer Bowman

Opinion

Work-from-Home Has Silenced Word-of-Mouth

In Part 2 of our Founder's Corner series, Lewis touches upon how working from home has impacted word of mouth discussions this holiday season.

Posted by

Lewis Gersh

PebblePost

Shoptalk Meetup: Let’s Virtually Meet!

PebblePost is excited to attend Shoptalk again, this year in the form of the all-virtual Shoptalk Meetup, their first digitally native event!

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PebblePost

Opinion

In Marketing Terms, “Home for the Holidays” Takes on New Meaning

Founder Lewis Gersh on anticipated consumer behavior changes this holiday season.

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Lewis Gersh

Industry

COVID-19 Consumer Behavior Update: Summer Shopper Recap

For Part 3 in our COVID-19 consumer behavior update, we continue to compare online traffic, conversions, and transactions—for pre-pandemic (prior to March), March–July, and now July–September.

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PebblePost

Marketing

How to Think Outside the Black Friday Box this Holiday Season to Reach Customers and Drive Revenue

The holiday season is fast approaching! Learn how to activate digitally-enhanced direct mail during three less-frequently advertised holidays to drive sales.‍

Posted by

Jennifer Bowman

Marketing

PebblePost's 2020 Holiday Marketing Guide

Download our short guide and learn how to add relevant direct mail to your holiday digital marketing strategy—and drive sales.

Posted by

Jennifer Bowman

Opinion

USPS: Partnering With the Most Popular Government Agency

In this article, Jacob Ross, PebblePost CEO, muses on our partnership with the United States Postal Service and how PebblePost is equipped to handle the situation.

Posted by

Jacob Ross

Marketing

Black Friday: 3 Ways to Enhance Your Direct Mail Performance

We compiled three of our best tips and tricks to help you incorporate digitally-enhanced direct mail into your marketing strategy for Black Friday to drive more sales.

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PebblePost

How Parachute Used Programmatic Direct Mail to Acquire New Customers

Home essentials brand Parachute saw high-performance results with Retargeting. Eager to try out Lookalikes to focus on pure prospecting, Parachute leveraged PDM to drive awareness of their Black Friday sale in 2019 and drive conversions amongst new prospects.

Posted by

Jennifer Bowman

Industry

#CNVS2020 Panel Wrap Up: Is Ad Diversification Still Needed?

Earlier this week we hosted a panel as part of CommerceNext’s Virtual Summit where Melissa Tanzosh, PebblePost’s VP of Product, and some great minds from hims & hers, Rothy’s, and 2PM discussed if advertising diversification is still needed. Spoiler: The answer is yes. Read our recap now!

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PebblePost

Product/Features

PebblePost Expands Platform With the Launch of Lookalikes

The new Prospecting Product uses a unique blend of online and offline data powered by the PebblePost Graph to drive relevant mail to consumers at home.

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PebblePost

Meet the PebblePeeps: Weilin Wang

Check out our latest Q&A and get to know Weilin! Weilin is PebblePost's Director of Performance and Measurement. Find out how she landed at PebblePost and which book she calls her favorite.

Posted by

Jennifer Bowman

Industry

CommerceNext Panel: Is Advertising Diversification Still Needed?

PebblePost is sponsoring a panel at the Commerce Next Virtual Summit on July 28 at 3:20 p.m. Our very own Melissa Tanzosh will lead a great discussion alongside some awesome brands.

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PebblePost

Industry

COVID-19 Update: How Has Re-Opening and Lifting Shelter-in-Place Guidelines Affected Consumer Behavior and Online Activity?

In April, we examined consumer behavior to determine which categories saw increases in online activity as brick and mortar stores were closed. Now that stores are beginning to re-open in some areas of the country, are those same categories still seeing spikes in online activity?

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PebblePost

Meet the PebblePeeps: Robyn Jones

Check out our latest Q&A and get to know Robyn! Robyn is PebblePost's Finance Director. Find out how she landed at PebblePost and which historical figures she'd want to be quarantined with.

Posted by

Jennifer Bowman

Industry

How to Develop and Maintain a Sales Playbook Your Team Will Actually Use

While our mission remains consistent, we adapt our sales playbook alongside market trends and partner feedback. Check out Tommy DeLuca's advice in BuiltIn NYC.

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PebblePost

Industry

Activating Decisions at Home: Webinar Recap

“How can I reach my customers at home in a relevant and respectful way?” Our latest webinar “Activating Decisions at Home with Relevance and Respect,” presented by MediaPost with Alter Agents on June 30 set out to answer exactly that.

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PebblePost

Meet the PebblePeeps: Jonathan Cohn

Check out our latest Q&A and get to know Jonathan! Jonathan is PebblePost's Director of Customer Success. Find out how he landed at PebblePost and who he'd pick to be quarantined with.

Posted by

Jennifer Bowman

Product/Features

How AAA Northeast Incorporated PDM™ Retargeting to Drive a 4% Conversion Rate

The membership company sought out a more robust retargeting option in Q2 of 2019—and ended up exceeding their goals.

Posted by

Jennifer Bowman

PebblePost

Meet the PebblePeeps: Ben Hart

Check out our latest Q&A and get to know Ben! Ben is PebblePost's IT Director. Find out how he landed at PebblePost and what he looks forward to doing once quarantine is over.

Posted by

PebblePost

Opinion

Solidarity Statement from PebblePost CEO Jacob Ross

PebblePost stands in solidarity with the Black community against violence, intolerance, and prejudice. We also acknowledge that we are nowhere near where we need to be, and we have work to do.

Posted by

Jacob Ross

Industry

MediaPost Webinar: Activating Decisions at Home

During these uncertain times, we’ve realized how important it is for marketers to reach consumers at home to help activate purchase decisions. Because of this, direct mail has become a crucial part of brands’ marketing strategies. Join us for a webinar on Tuesday, 06/30, at 2 p.m. ET and learn more.

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PebblePost

Meet the PebblePeeps: Sydney Russell, National SDR Team Lead & Senior Account Executive

Check out our latest Q&A and get to know Sydney! Sydney is a member of our sales team and manages our sales development team. Find out how she landed at PebblePost and what she looks forward to doing once quarantine is over.

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PebblePost

Industry

As Purchase Habits Change, Impact Of Direct Mail Remains

(via Mediapost) With worldwide shutdowns in place, many consumers are turning to online shopping options.

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PebblePost

Meet the PebblePeeps: Melissa Tanzosh, VP, Product

Our series continues! This week we invite you to get to know Melissa Tanzosh, our VP of Product. Melissa has had an extensive career in AdTech and joined PebblePost over two years ago. Find out more!

Posted by

PebblePost

Marketing

Consumer Behavior Has Changed Dramatically. Has Your Marketing Plan Evolved With It?

As the global pandemic heads into another month, most of us continue to spend the majority of our time at home and even more time online. How will this affect our behavior as consumers and how should marketers adjust their plans accordingly? Check out our latest blog post by our VP of Sales, Tommy DeLuca.

Posted by

Tommy DeLuca

PebblePost

Meet the PebblePeeps: Tommy DeLuca, VP, Sales

We're excited to Kick off our Meet the PebblePeeps series! Start to get to know us better by meeting our VP of Sales, Tommy DeLuca.

Posted by

PebblePost

Industry

As Most Americans Prepare For Another Month of Sheltering in Place, Where are They Going Online?

As we continue to stay home to help stop the spread of the Coronavirus, we are spending more time online. Check out what we discovered about how we're using online time to shop and what retail categories are seeing a boost given the increased activity.

Posted by

PebblePost

Opinion

A Note From The Founder’s Corner

Check out the latest update from our Chief Stamp Licker.

Posted by

Lewis Gersh

Product/Features

PebblePost’s Guide to Programmatic Direct Mail

In this short guide, we break down what Programmatic Direct Mail® is and how it can be a powerful addition to your marketing strategy.

Posted by

PebblePost

Opinion

Update from PebblePost Regarding Google's Chrome Announcement

A letter from our President, Jacob Ross, sent to PebblePost brands with our perspective on how we are treating the latest update from Google on their initiative to improve privacy on the web which has far-reaching impacts on digital advertising and the evolution of the internet in general.

Posted by

Jacob Ross

Industry

IAB Media Acquisition Study: Direct to Consumer Brands are Investing in Digital to Direct Mail

The IAB surveyed direct to consumer brands on their marketing planning and buying behaviors. Findings revealed that many are investing more of their marketing dollars in offline marketing channels.

Posted by

PebblePost

Opinion

Stamp of Approval: Why People Still Love Getting Mail

The holiday season provides an annual reminder of the enduring power of mail — physical mail, not the kind with an e in front of it.

Posted by

Lewis Gersh

PebblePost

PebblePost Named Best MarTech Startup in 2019

PebblePost®, the leading digital to direct mail marketing platform, today announced that it has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough.

Posted by

PebblePost

Opinion

Women Trailblazers

Rethinking a brand’s marketing playbook: making the strong connection between sports fans and customers.

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PebblePost

Product/Features

PebblePost Reinforces Commitment to Sustainability with New Partnership and Product

Partners with One Tree Planted; Introduces new FSC® Certified recycled paper option for Programmatic Direct Mail® campaigns

Posted by

PebblePost

PebblePost Names New President Jacob Ross

Former executive at MediaMath, Criteo and Yahoo! brings martech leadership and data expertise to industry leading Digital To Direct Mail marketing company

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PebblePost

Opinion

Dispelling a Bad Impression with Good Research

“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology*

Posted by

Lewis Gersh

Marketing

Direct Mail Shoppers are More Engaged Shoppers

While there are many commonalities across shopper types, i.e., shoppers do more research than ever before, shoppers use a mix of online and offline sources, etc., there are some distinguishing features of direct mail users that are worth exploring.

Posted by

Devora Rogers

Marketing

Does Direct Mail or Email Deliver Greater Results for Retailers?

(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.

Posted by

PebblePost

Marketing

There's No Place Like Home

(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world.

Posted by

Devora Rogers

PebblePost

Getting to Know: Daniel, Director of Sales at PebblePost

An in-depth conversation with Daniel, Director of Sales, at PebblePost.

Posted by

PebblePost

Opinion

At Last! A Marketing Conference with a Homey Touch

Daniel Hoffman (North American Team Lead, Sales Director) at PebblePost describes his experience at MediaPost Brand Insider Summit.

Posted by

PebblePost

Opinion

It’s a Brand New World with New Types of Brands

Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct response call-to-action.

Posted by

Lewis Gersh

PebblePost

PebblePost® Doubles Down on Programmatic Direct Mail® Growth with New Executive Appointments

PebblePost hires two top executives: Cathy Mulrow-Peattie, General Counsel, Privacy Officer and Secretary; and Bridget Gola, SVP of Performance Measurement and Analytics.

Posted by

PebblePost

Opinion

Saving the Planet (and Consumers’ Sanity) One Less Wasted Ad at a Time

Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer.

Posted by

Lewis Gersh

PebblePost

Nearly 90% of Purchase Decisions and Discussions are Made at Home, According to New PebblePost Consumer Study

‘Home is at the Heart of Commerce Marketing’ research offers brands key path to purchase insights, reinforces value of integrated digital and direct mail marketing.

Posted by

PebblePost

Getting to Know: Eric, Director of Product Marketing at PebblePost

A Q&A with Eric, Director of Product Marketing at PebblePost.

Posted by

PebblePost

Industry

Dollars and Sense: Tips for Negotiating, Pitching and Working with Investors

Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost.

Posted by

PebblePost

Opinion

Retargeting in the Real World, not on the Virtual Street Corner

Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a sign spinner standing on that corner screaming for my attention.

Posted by

Lewis Gersh

Marketing

A Fireside Chat with Walmart’s Anthony Soohoo

Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices.

Posted by

PebblePost

Opinion

Efficacy & Irony: How Digital Doesn’t Just Get it Wrong, But Perfectly Wrong

We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising.

Posted by

Lewis Gersh

Opinion

Higher Accountability in an Omnichannel World

If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues for marketers.

Posted by

Lewis Gersh

Opinion

The Best Way to Understand Omnichannel is to Work Backward

There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase offline is folly.

Posted by

Lewis Gersh

PebblePost

Capital One Growth Ventures Invests in Programmatic Direct Mail® with PebblePost, Joins Series C Investor Round Led by Advance Venture Partners

New investment closes out PebblePost’s $31 million series C round.

Posted by

PebblePost

Marketing

Enjoying A Fireside Chat With A True "Change Maker"

As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation.

Posted by

PebblePost

Industry

(Infographic) 5 Trends to Help Auto Marketers Navigate the Path to Purchase

The auto path to purchase can be a long and winding road. After all, major financial decisions take time.

Posted by

PebblePost

Opinion

The Sears Obituary (And Why It Shouldn’t Have Come to This)

Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant.

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PebblePost

Getting to Know: A Great “Fit,” Melissa, Senior Director, Product Management at PebblePost

Join us in getting to know Melissa, Senior Director, Product Management at PebblePost.

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PebblePost

Getting to Know: Tyler C., Software Engineer at PebblePost

A Q&A with Tyler C., Software Engineer at PebblePost

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PebblePost

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital media veterans will drive product development and company growth.

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PebblePost

Catching Up with: Hongyan J., Senior Director, Data Science at PebblePost

We caught up with Hongyan J., Senior Director, Data Science at PebblePost to see what she's been up to.

Posted by

PebblePost

Industry

Tag Teamwork: How Pair Programming Can Shorten the Learning Curve

A growing trend at agile companies is pair programming. It’s a sort of virtual road trip where a “driver” and a “navigator” sit down at a workstation together to see if two engineers can solve a problem more quickly by working in tandem

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PebblePost

Industry

(Infographic) 5 Consumer Trends to Guide Your Holiday Strategy

It’s the season for splurging—and with holiday sales reaching nearly $692 Billion in 2017, the stakes are higher than ever.

Posted by

PebblePost

Industry

Digitally Reactive Direct Mail Takes Retargeting to the Next Level

(Via Dealer Marketing) Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts.

Posted by

PebblePost

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position.

Posted by

PebblePost

Getting to Know: Zhenan H., Senior User Experience Engineer at PebblePost

Join us in getting to know Zhenan H., Senior User Experience Engineer at PebblePost.

Posted by

PebblePost

Industry

Take Note: 2018 Back-to-School Insights and Trends

PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year.

Posted by

PebblePost

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 2

According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus in a few weeks, so we asked them to share their plans and offer insight into current seasonal trends.

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PebblePost

PebblePost Interns Offer A+ Insights for Back-to-College Shopping: Part 1

What’s the best way to gain insight into current back-to-school trends? You ask real students!

Posted by

PebblePost

Opinion

Toys R an Obvious Direct Marketing Target for Amazon This Holiday Season

Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had become a holiday staple.

Posted by

Celeste G.

Marketing

How to Close the Deal with Programmatic Direct Mail®

Your marketing strategy can be even more finely tuned when it comes to the actual pitch that you want to make. And that’s where Programmatic Direct Mail® really stands out.

Posted by

Adam Solomon

Marketing

The Benefits of “Always On” vs “Pulse” Programmatic Direct Mail® Campaigns

Here in part three we explain the difference between the two basic types of Programmatic Direct Mail® campaigns: “Always On” and “Pulse.”

Posted by

Adam Solomon

Opinion

CMOs Are the Most Versatile (Yet Underappreciated) C-Suite Executives

By Geoff Dodge. My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring.

Posted by

PebblePost

Customer Retention or Acquisition? Programmatic Direct Mail® Works for Both

To get the most out of your marketing programs, first you have to determine whether your goal is retention marketing or acquisition marketing. Programmatic Direct Mail® can help with both.

Posted by

Adam Solomon

Industry

There’s a Matrix of Misperception along the Path to Purchase

You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality.

Posted by

Adam Solomon

Marketing

How Programmatic Direct Mail® Fits into the Great Digital Duopoly and the Marketer’s Mix

One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers.

Posted by

PebblePost

Marketing

Programmatic Direct Mail® Tips for Marketing to Millennials: Go With Their Flow

Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball.

Posted by

PebblePost