PebblePost provides a powerful alternative, leveraging an emerging channel called Digital To Direct Mail, which helps marketers achieve their goals while also putting the consumer’s experience at the forefront. In this guide, we break down the what, who, why, and how of PebblePost and Programmatic Direct Mail®.
A letter from our President, Jacob Ross, sent to PebblePost brands with our perspective on how we are treating the latest update from Google on their initiative to improve privacy on the web which has far-reaching impacts on digital advertising and the evolution of the internet in general.
The Interactive Advertising Bureau (IAB) surveyed 330 direct to consumer (DTC) brand professionals on their marketing planning and buying behaviors. As a supporting sponsor of the study, we hoped to validate what PebblePost has learned in the four years developing Programmatic Direct Mail®.
The holiday season provides an annual reminder of the enduring power of mail — physical mail, not the kind with an e in front of it.
PebblePost®, the leading digital to direct mail marketing platform, today announced that it has been selected as the winner of the “Best MarTech Startup” award by MarTech Breakthrough.
Rethinking a brand’s marketing playbook: making the strong connection between sports fans and customers.
Partners with One Tree Planted; Introduces new FSC® Certified recycled paper option for Programmatic Direct Mail® campaigns
Former executive at MediaMath, Criteo and Yahoo! brings martech leadership and data expertise to industry leading Digital To Direct Mail marketing company
“Bad impressions and bad stereotypes are quicker to form and more resistant to disconfirmation than good ones.” —2001 study in The Review of General Psychology*
While there are many commonalities across shopper types, i.e., shoppers do more research than ever before, shoppers use a mix of online and offline sources, etc., there are some distinguishing features of direct mail users that are worth exploring.
(Via Retail Wire) Direct mail, often seen as antiquated by the now extensive online access to information, still has broad value to shoppers because of the large number of purchasing decisions made at home, according to a new study.
(Via MarketingProfs) The idea of "home" has always been a critical foundation for our understanding of self: It helps us define our place in the world.
An in-depth conversation with Daniel, Director of Sales at PebblePost.
Monolithic marketing strategies are over. Gone are the days when each brand fit a particular profile that called for a specific approach. You either built brand awareness or you issued a direct response call-to-action.
PebblePost hires two top executives: Cathy Mulrow-Peattie, General Counsel, Privacy Officer and Secretary; and Bridget Gola, SVP of Performance Measurement and Analytics.
Ding-dong! It’s nine o’clock on a Saturday morning when the doorbell rings. You’re not expecting anyone. You set down your coffee and approach your front door tentatively, unsure whether to answer.
‘Home is at the Heart of Commerce Marketing’ research offers brands key path to purchase insights, reinforces value of integrated digital and direct mail marketing.
A Q&A with Eric, Director of Product Marketing at PebblePost.
Last month, our CEO—and Chief Stamp Licker—Lewis Gersh sat down with the How I Raised It podcast to share some helpful insights into how he successfully raised millions in capital for PebblePost.
Honestly, every time I think we’re about to turn the corner, I see the digital equivalent of a sign spinner standing on that corner screaming for my attention.
Each month, we invite thought leaders and industry experts to join our PebblePost Fireside Chat series to provide insight, offer advice, and share overall marketing best practices.
We’re on high irony alert today, starting with this: The best thing about digital advertising is also the worst thing about digital advertising.
If there’s such a thing as nirvana for PebblePost, it would look a lot like this year’s &Then conference in Las Vegas. 80% of the conference focused on the fusion of big data to solve two key issues for marketers.
There are some misconceptions surrounding omnichannel marketing, and it's time to start rethinking the process. After all, targeting people with online offers for products they will only purchase offline is folly.
New investment closes out PebblePost’s $31 million series C round.
As part of our PebblePost Fireside Chat series, we sat down with Amy Radin, author of “The Change Maker’s Playbook”, to learn more about delivering value through innovation.
The auto path to purchase can be a long and winding road. After all, major financial decisions take time.
Sears, the legacy retail giant best known for its iconic catalog, has effectively passed away, having filed for Chapter 11 bankruptcy protection after a prolonged battle to stay relevant.
Join us in getting to know Melissa, Senior Director, Product Management at PebblePost.
A Q&A with Tyler C., Software Engineer at PebblePost
Digital media veterans will drive product development and company growth.
We caught up with Hongyan J., Senior Director, Data Science at PebblePost to see what she's been up to.
A growing trend at agile companies is pair programming. It’s a sort of virtual road trip where a “driver” and a “navigator” sit down at a workstation together to see if two engineers can solve a problem more quickly by working in tandem
It’s the season for splurging—and with holiday sales reaching nearly $692 Billion in 2017, the stakes are higher than ever.
(Via Dealer Marketing) Automotive dealerships and OEMs have always aggressively chased leads. It’s the bread and butter of their marketing efforts.
Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position.
Join us in getting to know Zhenan H., Senior User Experience Engineer at PebblePost.
PebblePost surveyed back-to-school shoppers to better understand their ad expectations and preferences during retail's second biggest spending event of the year.
According to the National Retail Federation, back-to-school and back-to-college spending is expected to reach $82.8 Billion this year. Our very own PebblePost interns will be heading back to campus in a few weeks, so we asked them to share their plans and offer insight into current seasonal trends.
What’s the best way to gain insight into current back-to-school trends? You ask real students!
Amazon recently revealed its decision to produce a 100-page toy catalog this holiday season. This marketing move comes on the heels of the demise of Toys R Us and its storied “big book,” which had become a holiday staple.
Your marketing strategy can be even more finely tuned when it comes to the actual pitch that you want to make. And that’s where Programmatic Direct Mail® really stands out.
Here in part three we explain the difference between the two basic types of Programmatic Direct Mail® campaigns: “Always On” and “Pulse.”
By Geoff Dodge. My recent experience at the Global Retail Marketing Association (GRMA) C-Suite Executive Leadership Forum was both humbling and inspiring.
One of the biggest challenges in digital marketing is grasping its abstract nature. If you have a brick-and-mortar business, you know who your regular customers are because you meet them face-to-face.
You’ve seen “The Matrix,” right? (If you haven’t, watch the trailer.) At its core, it’s a film about the difference between perception and reality.
PebblePost Chief Product Officer Adam Solomon spoke recently about the advantages of Programmatic Direct Mail® to a sold-out crowd at the DMAW Data Strategy Forum in Washington, DC.
One benefit of working at a growing company like PebblePost is that we’re in the same position as many of our customers, a.k.a. marketers.
Sometimes I SMH when I listen to marketers talk about the challenges of reaching millennials. It’s like listening to people compare different eras in baseball.
Last year might go down as the year when brands finally had their “Network” moment for digital marketing.
(Via The Financial Brand) Financial marketers have a hard time wrapping their heads around Generation Z. Why is that?
(Via PhocusWire) The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools.
Direct mail has always been an effective marketing tool. Even in the digital era, direct mail continues to help marketers cut through the noise and capture consumer attention.
For many, the term "omnichannel" causes more confusion than clarity. As marketers, we understand the need to reach consumers across multiple touchpoints, but it can be challenging to uncover which channel is most successfully driving conversions.
PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive.
Jacquelyn Goldberg, PebblePost’s first Director of Sales, has been named the company’s VP Sales, Financial Services.
(Via PhocusWire) There was a shift felt across the travel industry when Booking.com announced in November that they would be more than doubling their investment in television advertising.
Every new year brings new resolutions, new opportunities, and new expectations.
Having recently joined my third programmatic digital marketing company, I could have experienced a “what have I got myself back into?” moment as 2017 wound down.
According to PebblePost CEO, Lewis Gersh, you don’t need a pitch deck for a pitch meeting. It’s not the slides that make the sale.
It’s officially Thanksgiving week—and whether you plan to travel near or far, cook or clean, couch surf or Turkey Trot—there’s no better time to be with your family and friends.
(Via Total Retail) Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement.
The Tealium iQ Tag Management integration will allow brands to automatically activate PebblePost’s solution via their tag manager platform without changing any code on their sites.
PebblePost, the inventor of the Programmatic Direct Mail® solution, today announced another key partnership into its Programmatic Direct Mail® ecosystem.
A Q&A with PebblePost's Dr. J.
Integration will accelerate brand adoption and deployment
(Via The Enterprisers Project) PebblePost CTO Dave Peterson shares five strategies for hiring big data talent and other in-demand technology specialists.
As consumers, every day now feels like Halloween. We approach each transaction like an apprehensive trick-or-treater hoping that our reward for ringing the next doorbell will be a full-size chocolate bar.
We all know digital has great promise, but it also presents us with limitations. According to PebblePost CEO Lewis Gersh, one of the best arguments for improving oversight and reducing waste is that doing so would be better for business.
In this Huffington Post article, VP Marketing, Celeste Giampetro, shares advice for how everyone can improve work culture by showing a little respect to co-workers.
(Via MarTechSeries) We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new funding would help the company improve its Programmatic Direct Mail platform.
Q4 is the most wonderful time of the year — and PebblePost is getting into the holiday spirit. We’ve already shared a few tips to help marketers sleigh their holiday goals.
The holiday season is fast approaching, and this year, PebblePost CEO Lewis Gersh warns retail marketers not to put too many eggs in the digital basket.
Four Female Leaders Join Company to Spearhead Brand Happiness Initiative
A repeat customer is not the same as a loyal customer. Just because someone is in your CRM system doesn’t mean they will buy from you again.
(Via TNOOZ) As a travel marketer in 2017, part of your job is spotting future trends and ensuring that you are leveraging the best new solutions to stay competitive.
(Via AdExchanger) As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts.
To help marketers prepare for the 2017 holiday rush, PebblePost surveyed holiday shoppers to better understand their advertising expectations and preferences during the #1 shopping season of the year.
(Via ANA) For years many advertisers have been using the terms "millennial marketing" and "youth marketing" almost interchangeably.
(Via DMN) At this year's eTail East conference held in Boston's Back Bay, it was clear that data-driven retail is in the process of taking a huge leap beyond eCommerce.
By Tommy DeLuca and John Schellman. The middle often gets a bad name. But for many brands, the middle of the market is a great place to be right now.
(Via Total Retail) With the back-to-school season upon us, retailers are struggling to stand out in the digital world.
Company also names Geoff Dodge to Chief Growth Officer and Fergus Mellon to General Manager, European Market Strategy
By Tommy DeLuca and John Schellman. Holiday marketing success in the 21st century requires fresh ideas. Here are six steps to get you headed in the right direction.
PebblePost CEO, Lewis Gersh sat down with Bloomberg's Pimm Fox and Lisa Abramowicz to discuss the rise of direct mail in a digital era.
The sun is out. The heat is rising. The drinks are cold, and the beach is calling. So, clearly it’s time to start planning for the holidays (?).
“Agile” has become a very popular word in the business world. Unfortunately, as its usage has increased, its actual meaning has become a little too…um… agile. Here are four common misconceptions.
Confession: I never would have dreamed that direct mail would play a role in recharging my enthusiasm as a digital product guy.
PebblePost®, the inventor of the Programmatic Direct Mail® solution, today announces that it has secured a total of $47 million in Series B round equity and debt funding.
(Via ANA Magazine) Reaching consumers is a constant challenge for marketers and advertisers competing in an increasingly noisy marketplace.
(Via Retail Wire) The good news for digital marketing this holiday season? Digital ad spend has surpassed TV ad spend, topping $72 billion in 2016.
Digital advertising is becoming more and more disrespectful. Brands need to realize that the consumer experience begins with marketing.
Software Engineer David has been at PebblePost since 2015. He has been instrumental in developing Programmatic Direct Mail® and in spreading the company philosophy of doing “tangible good.”
Digital marketing has become a race to the bottom for marketers and consumers alike. As marketing tactics have become more aggressive and less effective, brands are pulling back on digital advertising budget.
Sun’s out, surf’s up, heat is rising—and yet retailers everywhere have their sights set on fall. Despite the long days and beautiful weather, marketers can’t afford to keep their heads in the clouds.
Happy Father's Day to all the great Dads out there! Many of us wouldn't be where we are today without our awesome Dads.
This is a great moment in our company’s history. As most of you know, PebblePost recently secured $15 million in Series B funding.
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