Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Ad Trends on Their Way Out + What’s Next for 2026
Explore how rising demand for verifiable outcomes is transforming advertising and why incrementality is the new…
Luxury Jewelry Brand Sees Record iROAS With Performance CTV
Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost.
How Bad Data Sabotages Performance Marketing
Poor-quality data can hurt performance marketing ROI. Learn how to avoid common pitfalls, boost targeting…
Recent Articles
4 Key Takeaways from USPS Webinar on Digital & Direct Mail
The meaning of “You’ve Got Mail” has evolved substantially since the ’90s, particularly in how…
3 Ways to Make the Most out of PDM During the Holidays
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers,…
Why Programmatic Direct Mail Needs to Be a Part of Your Customer Acquisition Strategy
Acquiring new customers has never been trickier. Marketers need to incorporate fresh and engaging methods…
Programmatic Direct Mail Should Be Top-of-Mind This Holiday Season— Here’s Why
Holiday season has a habit of creeping up on all of us. We’ve all participated in a last-minute dash…
Making the Most of Programmatic Direct Mail Across the Customer Lifecycle
Before we get into all things Programmatic Direct Mail (PDM), let’s take a walk down memory lane. I…
Three Key Takeaways from PebblePost and Ergatta at CommerceNext
Programmatic Direct Mail was front and center at the recent CommerceNext summit in New York. The conference…
