Holiday Direct Mail Best Practices for Retail in 2026
Explore five holiday direct mail best practices retailers can use in 2026 to create more engaging, effective…
Act Early To Win Big With CTV This Holiday Season
Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and…
CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Recent Articles
Everything the Modern Marketer Needs to Know about Programmatic Direct Mail
1. Introduction In the ever-evolving marketing landscape, where digital strategies dominate the conversation,…
Creative Best Practices for Gearing Up for Back to School
There is no better time than now, when back-to-school shopping lists are top of mind for both students and…
Embracing the Next Frontier: Are Household Postal Addresses the Ideal Replacement for Third-Party Cookies?
Household postal addresses are about to become the ultimate game-changer in the world of data-driven marketing…
The Secret to Driving Foot Traffic to Your New Store Openings with PDM
A lot of exciting things are in store for in-store shopping. Insider Intelligence reports that physical…
PDM Platform Enhancements to Take the Heat Off Your Summer Workload
Marketers need more time, budget, and resources these days. When you’re tasked with making every marketing…
3 Key Takeaways from our CommerceNext Panel
What a year! Changes in consumer behavior, increased regulation around data privacy, and a dynamic economic…
