CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
Recent Articles
The Secret to Driving Foot Traffic to Your New Store Openings with PDM
A lot of exciting things are in store for in-store shopping. Insider Intelligence reports that physical…
PDM Platform Enhancements to Take the Heat Off Your Summer Workload
Marketers need more time, budget, and resources these days. When you’re tasked with making every marketing…
3 Key Takeaways from our CommerceNext Panel
What a year! Changes in consumer behavior, increased regulation around data privacy, and a dynamic economic…
Christmas in July: Get Ahead of Holiday Advertising with Programmatic Direct Mail
The kids are barely out of school in some regions of the country, and we’re already discussing holiday shopping…
PebblePost Announces Major Enhancements to Industry-Leading Programmatic Direct Mail Platform
Originally published on PRNewswire. PebblePost, the leading marketing technology platform for the Programmatic…
What the USPS rate changes mean for Programmatic Direct Mail
Introduction Before we get into the rate changes, we want to say: We love the United States Postal Service…
