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Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Amit Nigam September 29. 2025
CTV Measurement CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why. by Hannah Spence June 18. 2026
Best Practices 3 Reasons to Build Your Performance Strategy on Transaction Data See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes… by Katie Schaedel May 28. 2025
Best Practices CTV Act Early To Win Big With CTV This Holiday Season Get ahead of the holiday rush. Learn why launching CTV campaigns early boosts conversions, lowers costs, and… by Amit Nigam September 29, 2025
CTV Guides 5 CTV Myths You Can’t Afford to Believe Budgets are tight. Don’t let myths about CTV advertising hold you back. See how you can unlock the channel’s… by Cara Feeney September 03, 2025
Data Science Products/Features How PebblePost Uses AI to Power Smarter Campaigns See how PebblePost’s Data Science team uses AI and machine learning to supercharge performance marketing… by Yixin Diao August 28, 2025
CTV Success Story Luxury Jewelry Brand Sees Record iROAS With Performance CTV Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost. by Jenna Nicholson August 11, 2025
CTV Measurement The Real Reason CTV Advertising Measurement Falls Short CTV advertising has matured, but measurement hasn’t. Learn why attribution still lags and how PebblePost… by Katie Schaedel July 31, 2025
CTV Products/Features Solving CTV’s Targeting Problem: An Outcome-Driven Approach Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes… by Cara Feeney July 23, 2025