CTV Measurement: Why Marketers Are Moving Beyond ROAS to Lift
Marketers are turning to incrementality to measure the true business impact of CTV advertising. Find out why.
Win the Back-to-School Season by Targeting Super Shoppers
Gain a competitive edge during the back-to-school season by engaging high-intent Super Shoppers proven to drive…
3 Reasons to Build Your Performance Strategy on Transaction Data
See how transaction data can enhance your performance marketing strategy and help you drive measurable outcomes…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
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How PebblePost Uses AI to Power Smarter Campaigns
See how PebblePost’s Data Science team uses AI and machine learning to supercharge performance marketing…
Luxury Jewelry Brand Sees Record iROAS With Performance CTV
Discover how a luxury jewelry brand reshaped its CTV strategy to drive outcomes and prove impact with PebblePost.
The Real Reason CTV Advertising Measurement Falls Short
CTV advertising has matured, but measurement hasn’t. Learn why attribution still lags and how PebblePost…
Solving CTV’s Targeting Problem: An Outcome-Driven Approach
Fragmentation, weak data, and vanity metrics are holding CTV back. See how PebblePost’s Performance CTV fixes…
PebblePost Launches Performance CTV in Major Product Suite Expansion
Discover how our new Performance CTV product solves CTV’s biggest challenges with precision targeting—powered by…
What COS Gets Right About Acquisition And What Marketers Can Learn From It
How a culture of testing and performance-first thinking is helping the global fashion brand drive measurable…
